Why Engagement Is The Most Important Metric… Ever.

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By Courtney Moser

 

Is it better to reach 10,000 or 50,000 potential consumers?

Trick question: Neither one matters if there isn’t engagement. You can reach as many people as possible, but if nothing comes out of those impressions, there is no value in them. As shocking as that may seem at first, engagement is what proves people are listening; that they care about what you’re saying or appreciate what you’re offering. Without that feedback, you may as well be sending your message into outer space.

The real impact of influencer marketing surpasses celebrities and increased awareness – ultimately, it can turn passive browsers into active customers and paid influencers into long-term brand advocates. How? It all goes back to engagement.

Marketing guru Jay Baer once said: “True influence drives action, not just awareness.” If a campaign is powerful enough, it will make consumers want to engage – whether by way of likes, comments, shares, clicks or buys. Those goals will be different, depending on your strategy, but the ultimate measure of value remains the same.

When you focus on engagement in your influencer marketing campaign, you’re prioritizing quality over quantity. The benefits of this strategy include:

  • More meaningful connections
  • Increased credibility
  • Higher intent to purchase

Influencers who have higher engagement on their blog or social networks are likely closer to their followers. And a higher engagement doesn’t mean a large reach. It can be more valuable to partner with a small, niche influencer who specifically speaks to your target audience than a random famous figure. In fact, this study found that we are “50 times more likely to trust a recommendation from a friend than a celebrity or internet personality.”

Smaller influencers often become friends to their followers, and that trust is critical when it comes to influencing digital communities. By working with these influencers, you can build on their credibility to cultivate relationships and encourage brand loyalty. And once you’re in with them, celebrate! It’s been proven that word-of-mouth marketing results in a 37 percent higher retention rate.

“Once your social media foundation has been laid, you should forget the big names and focus on those influencers with the highest engagement… It’s important to remember that an engaged audience will grow itself, but an unengaged audience will not grow much at all,” this Entrepreneurarticle says.

For all of the above reasons – and many more – prioritizing engagement is the key to success in your influencer marketing efforts. Contact the Find Your Influence team today to start driving engagement and turning influence into action.

 

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How To: Leverage Celebrity Influencers to Grow Your Brand

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By Courtney Moser

Nike does it. So does Apple. Disney was one of the first to do it. Microsoft is paying the NFL more than $100 million dollars over the next five years to do it for them.

Celebrity influencer marketing is wide spread, but not always clear cut. It’s not about who you know, but how much you’re paying them to know you. This type of influencer marketing can be effective, particularly if you’re a billion-dollar brand looking to stand out in a crowded market.

But what if you’re not a billion-dollar company? Is celebrity influencer marketing still a viable tactic for you?

SMBs and Influencer Marketing

Let’s be clear – influencer marketing works for all company sizes. And by offering an ROI of 6.5:1, influencer marketing can quickly become a marketer’s best friend. So why add a celebrity – and the risk that comes with that publicity – to the mix?

“The whole concept of celebrity is very different than it was just a few years ago,” said Jamie Reardon, CEO of Find Your Influence. “Even five years ago, you would never have seen movie stars making commercials or endorsing brands stateside.”

The concept of a “celebrity” is certainly evolving, as the phrase is no longer limited to high-profile athletes and movie stars. Celebrities now run the gamut from YouTube sensations to reality TV stars. In fact, a celebrity is no longer defined solely by how “famous” they are, but instead by how motivated their audience and fans are.

“As content – and the way people receive that content – continues to personalize to an audience, so does the nature of celebrities and their relationships to consumers,” said Reardon. “There are a lot more ‘celebrities’ today than ever before – and given the increasingly fractured nature of the market, more celebrities are extending beyond their ‘fame,’ and building brands.”

Personal celebrity brands have become an alternative revenue stream to traditional celebrity-status, and are valuable if audience relationships are nurtured properly. Ryan Brunty, head of Social for Zappos COUTURE, agrees with this evolution: “We are living in an incredibly interesting time in which we are hyper connected to not only each other, but the pop culture icons we love and adore.”

Never before have we been able to connect on such a personal level with our chosen celebrities. Whether they’re a famous singer or a successful blogger, we’re connected to these ‘celebrities’ (or influencers) online in a way that blurs the lines of real-life relationships. We are now able to witness personal vignettes of their lives – to chat, comment on pictures, share stories – as though they’re close friends.

And who do consumers trust when it comes to what they purchase? Friends, of course!

“Consumers are now able to get styling tips, shopping advice directly from their pop culture icons,” said Brunty. “Interestingly enough, celebrities are now becoming their own pseudo-retailers as well, creating a personal shopping experience plugged into their blogs/websites.”

In that sense, celebrity influencer marketing is an extension of the circular marketing experience. Marketers are challenged with aligning trust with celebrity endorsement’s demographics while also staying true to their own brands.

Why are celebrity endorsements so valuable?

Celebrity brands are a multi-billion dollar business today, but there are only so many mega-brands to go around, which makes celebrities more accessible to smaller brands than ever before. Given this increasingly fractured marketplace, it’s becoming difficult to continue using traditional (think direct mail, or even email) marketing methods.

So instead of a one-at-a-time approach, marketers are learning the benefits of influencer marketing, or leveraging an individual with an audience.

“Influencer marketing is the new word-of-mouth marketing, but scalable – and cost-effective,” said Reardon. “SMBs don’t have the resources to market one-at-a-time, so influencer marketing makes a lot of sense – communicate to a large group who share a common interest through a mutual thought leader, and you’ll see a much higher conversion rate.”

Zappos COUTURE began their first celebrity marketing campaign working with Lauren Conrad and the LaurenConrad.com team.

“It has become very important for our Zappos COUTURE marketing initiatives to add influencer marketing to our yearly budget,” said Brunty. “It’s important for anyone in the retail space to highly consider this outlet as consumers look to celebrities for style tips, and we as advertisers want to ensure were aligned with where our customer’s interests are.”

Their relationship with Lauren Conrad has certainly paid off for the retailer, leading to a redux for their spring line.

“It’s exciting to see just how wonderfully these campaigns have affected our strategy in ways we couldn’t have even forecasted,” said Brunty. “It’s especially exciting for me, because of the fact that I championed this project; it was very near and dear to me and was important to implement.”

Zappos had originally allocated budget toward a display buy, but Brunty tweaked tactics at the last minute to sanction off a portion of the budget to experiment with influencer marketing.

“It took some convincing to the rest of the team, but in the end, we are so happy with the results that we just completed our second campaign with Lauren Conrad,” said Brunty. “Buyers are informing me of sold out and low inventory SKUs which is always exciting to see after a campaign execution.”

It turns out that even other celebrities are not immune to celebrity influencer marketing.

“For me, the biggest success story comes from Sarah Jessica Parker being so excited about her SJP Collection being featured in the blog post that she sent a note to Lauren personally,” said Brunty. “It doesn’t get any cooler than that!”

Pieces of the Pie

Social media spending in the U.S. is expected to reach $27.4 billion by 2020 and continue growing at a five-year annual growth rate of 17.4%, according to Forrester Research. The way marketers slice their pie is getting more complex, with more offerings – and influencer marketing can check off a number of boxes for most brands.

While celebrity influencers are more expensive than a traditional influencer, they offer a greater megaphone that some brands desire to amplify their reach.

“The key to influencer marketing is target audience reach. It wouldn’t make sense to use Lauren Conrad as a brand ambassador for beard wax, because that’s not where her target audience lives,” said Reardon. “By the same token, you wouldn’t have the Duck Dynasty guys selling women’s shoes… the audience fit is critical for brands.”

That’s not to say marketers should completely abandon all other marketing strategies to jump on the celebrity bandwagon.

“I wouldn’t necessarily say celebrity endorsements ‘rather than’ any other form of marketing, as much as in addition to,” said Brunty. “It’s important to have a well-rounded strategy and this form of marketing falls directly in line with what we are trying to accomplish with our social marketing strategy.”

Want to learn more about how celebrity influencer marketing can boost your marketing strategy and efforts? Contact the Find Your Influence team today. 

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How to Leverage Multiple Platforms in an Influencer Marketing Campaign

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By Courtney Moser

The average digital consumer has seven social media accounts.

Yes, seven… on average. Let that sink in for a minute. That number has risen quickly from just three social accounts in 2012, according to Global Web Index, and is reason enough to leverage multi-platform marketing.

So what’s your social number? Seven accounts seem shockingly high at first, until you start counting. Between Facebook, Twitter, Pinterest, Instagram, LinkedIn, Snapchat and everything else, there’s an overwhelming number of platforms and ways in which to connect online.

This can be daunting enough for consumers, but what about brands? The increasing amount of social networks and types of influencers can determine how you handle your marketing strategy and efforts. Below we outline a few of the ways you can make the most of marketing on multiple platforms.

Multi-platform social campaigns

Marketing on several social platforms is now necessary in order to effectively reach more users spanning many networks. In fact, 81% of consumers say that friend’s social media posts have directly influenced purchase decisions. And, 78% say that a company’s social media posts have impacted their decisions. Increased visibility across networks means more opportunities to get your content in front of consumers.

The specific platforms you choose will depend on your target audience and your influencer’s audience demographics. It’s important to understand the difference between the users on social platforms – for instance, Facebook users span a wide variety of age groups, but more than half of Instagram’s users are between the ages of 18-29. A social retail campaign targeting females in their twenties, then, might be shared across Facebook, Instagram and Pinterest.

Blog campaigns

When working with blogging influencers, brands often let them choose which of their social platforms are most popular. Obviously, the main platform in this case is their blog, but most utilize other social networks to drive page views and engagement. Tylenol’s #WhatMattersMost campaign offers an excellent example of a multi-platform blog campaign. The brand asked blogging influencers to write about how they celebrate what matters most during the holidays, and then link to that content using the branded hashtag across social networks. The result was 36 blog posts that generated 112,251 unique views – plus 559 tweets, 206 Facebook likes and 334 Instagram posts.

Platform-specific campaigns

These campaigns are typically chosen to capitalize on a specific feature or demographic on a platform. Twitter parties, for instance, allow brands to connect quickly with consumers and follow conversations or host Q&A’s through branded hashtags. Or Facebook Live videos now offer a unique way for brands to “speak” with consumers in real time. Even if you’re running a platform-specific campaign, however, you can still promote it or link to it on other social platforms. You can spread the word about your Twitter party on other platforms to encourage followers to head over to your Twitter page on a certain day and time – increasing awareness and the number of participants tweeting.

To learn more about influencer marketing best practices and utilizing social platforms, check out all of the content on our blog. Plus, connect with us on Facebook, Twitter, Instagram and LinkedIn.

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Take Their Word For It: How a National Identity Theft Protection Leader Recruited Influencers to Change the Narrative, and Enter a Whole New Market

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When done correctly, influencer marketing can help a brand accomplish three things:
1. Increase brand awareness
2. Increase brand affinity
3. Increase intent-to-purchase

Maybe it’s time to add reputation management to the list of things marketers can count on influencer marketing to do.

Take LifeLock for example – the nation’s leading identity theft protection company had gone to market with a very specific strategy: highlight the negative impact identity theft can have. But does that strategy leave potential customers immune to that messaging out in the cold?

Find Your Influence Case Study: LifeLock Identity Theft Protection
National identity protection leader changes their messaging with the help of 45 influencers and reaches millions

Overview
When it comes to protecting against identity theft, there’s no room for error. And when it comes to expanding your footprint as the leader in identity theft protection, you have to rely on more than just your reputation alone.

LifeLock approached FYI with a non-typical opportunity – the LifeLock team wanted to aggressively increase site traffic, but the company already owned the market share in their typical demographic. If they wanted to meet their traffic goals, they needed to branch out. Time for influencer marketing!

Solution
Past initiatives had earned LifeLock a loyal subscribership. consisting mainly of affluent 55+ retirees, so the Find Your Influence team worked closely with LifeLock to develop a strategy that would reposition their products and expand their market share. In the past, LifeLock had focused on the impact of identity theft — educating consumers about what identity thieves can do with personal information. But they needed to reach consumers who weren’t responding to that type of messaging.

With the help of FYI, LifeLock decided to turn their focus on other product features — specifically credit monitoring. They hired 45 influencers from a variety of demographics, including moms and dads in their twenties and thirties. Most of the influencers had experienced identity theft first hand, so they were able to write from personal experience about why solely credit monitoring isn’t enough.

They reached millions with this simple message: to effectively fight identity theft, consumers need both credit monitoring and identity theft protection, and LifeLock offers both.

Results
In just two months and with 45 influencers, LifeLock reached millions of consumers outside their usual demographics. The company were able to reposition their products and begin a new conversation, quickly spreading the message that LifeLock offers a whole lot more than credit monitoring.

Reach: Approximately 5.4 million people
Social content production: Increased 326% from May to June
Total conversations: 1,565
Average CTR: 4.47%

Are you or your brand looking to change the conversation? Influencer marketing maybe be the answer you’re looking for…learn more today!

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Find Your Influence Feature Round-Up

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Over the past few months we’ve been featured in some amazing publications, from The Huffington Post to Entrepreneur Magazine. So today we wanted to share a little link love and point you all in the directions of some amazing articles on Influencer Marketing.

 

We were just thrilled when The Huffington Post mentioned our CEO, Jamie Reardon, in a recent article on ‪Influencer Marketing– Try These 8 Steps to a More Influential Blog. http://huff.to/1yczuaQ

 

Our Co-Founder, Cristine Vieira, shared her expert advice with CMS Wire on Influencer Marketing. Read the article here: http://bit.ly/1H4UUs9

 

Jamie was also featured in a great Forbes article - Five Strategies To Influence The Influencers: http://bit.ly/1N57Gfs

 

We were so excited to be featured in Entrepreneur Magazine! Read Jamie’s expert advice on turning influencers into ambassadors for your brand here: http://entm.ag/1GAPAsl

 

Our post on seven reasons to work with online influencers was picked up by Chief Marketer!  Check it out here: http://bit.ly/1LyzA0d

 

Jamie also recently shared three tips for launching a successful and cost-effective Influencer Marketing campaign. Check out our feature on eMarketing and Commerce here: http://bit.ly/1KLamwO

 

Convince & Convert featured our “How to Leverage Celebrity Influencers for Small Business” post on their blog! Check out our feature here: http://bit.ly/1JShlDy
Our article, “Four Reasons Your Next ‪‎Influencer Marketing Campaign Will Fail,” was featured on Ivy Exec!  Read the full article here: http://bit.ly/1LBgd8c

 

Finally, we were just thrilled to see Find Your Influence featured in Inc. Magazine! Read our expert advice on why finding the right influencer for your brand is crucial to your campaign success here: http://bit.ly/1IwmnoI

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Beating The Summer Blogging Blues

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Summer is the season for bathing suits, BBQs, and the…blues? It seems like when summer rolls around the temperature goes up and your blog reach goes down, which may put you in a state of the “summer blues.”  No need to stress, though, look to using the excitement of the summer to connect with your audience. Here are five tips for beating the summer blogging blues:

 

  1. Beat the heat: Everyone is trying to escape the heat during the summer, so use this to your advantage.  Share your go-to spots to visit when it’s just too hot out. This could be a local coffee shop, a favorite book store, or even a few indoor or outdoor evening events that are happening in your area.

 

  1. Beauty Time: During the summer months, many people have a lot more time on their hands. So use this time to your advantage and share something beauty related that you may not have time to indulge in during the other times of the year. Kristina of Mothers Niche recently shared a fun DIY facial, so why not give it a try and share your experience with your readers?  Don’t forget to link back to Kristina’s post, though, because sharing is caring – even in the blog world.

 

  1. Summer Reading List:  Who doesn’t enjoy a good book over the summer? It’s the perfect time to get ahead on your reading, so why not come up with a great list of books that you think your audience would enjoy? The gals over at The Indie Chicks recently shared their summer reads, so read through their post for a bit of inspiration to get you started.

 

  1. Best Road Trip Games: Come up with a list of some fun trivia and mind games for people who are traveling this summer. Create your own game, or search around for a few fun ideas to share!

 

  1. Summer Recipes:  During the summer months, people are looking for recipes that are light and healthy. So why not write a post about your favorite healthy and delicious recipe? Taralynn of Simply Taralynn has shared a lot of healthy recipes that are super easy and fresh, like this yummy looking Avocado Celery Root Salad that would be perfect for a picnic lunch!

 

What are you some of your favorite ways to beat the heat and keep your blog readers engaged during the summer months? Share your ideas with us in the comments below, and don’t forget to sign-up to be a part of the Find Your Influence team if you haven’t already! Big things are happening for us and our influencers this summer, and we would love for you to be a part of it!

 

By: Kailey Loud and Chelsea Goodson for Find Your Influence

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5 Tips for Growing Your Social Media Following

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Wouldn’t it be nice to wake up one day and magically have thousands of people following and engaging with you on social media? Well, while we couldn’t agree more, we do know that there isn’t a magical formula that can do this for you. However, we have five effective tips to share that will not only increase your social media following, but also get you connected with like minded and engaging users.

  1. Make sure you’re utilizing the right social media channels for you. Are photos your passion? Then you should be on Instagram! Are you not into inspiration boards? Then you should probably stay away from Pinterest . Go through this process for every social media channel and confirm which ones really are the best for you (or your brand, style, etc.).
  1. Facebook and Twitter are two very similar, yet very different social media sites. While it’s fine to share the same post on both channels, it’s also very important to tailor your message to the audience you’re speaking to. Keep your tweets sweet and short and save your photos and detailed posts for Facebook.
  1. Using relevant hashtags is very helpful in spreading your post further, and finding  likeminded users. Don’t be afraid to try out different hashtags to find the ones that work best for you.
  1. Follow Twitter accounts and like Facebook pages that are relevant to your interests, focuses or business to further build your social media community.
  1. Lastly, don’t forget that when it comes down to it, social media is social. Utilize your Facebook page to like and share other people’s posts, along with favoriting and retweeting tweets on Twitter. Be a good social media neighbor, because everyone likes feeling recognized and appreciated – even if it is only online.

 

By: Kailey Loud and Chelsea Goodson for Find Your Influence

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Four Reasons Your Next Influencer Marketing Campaign Will Fail

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Let’s get one thing out of the way – influencer marketing isn’t new anymore. In fact, with brands big and small now leveraging influencers, or audiences with audiences, to build authentic content buyers crave, the focus turns to finding the right influencers to motivate your target customers.

And while that may be easier said than done, it’s key to ensuring your campaign. Whether it be who you’re choosing to work with, what you want to do, or what audience you want to reach, there’s virtually an end-less amount of factors to take into consideration.

So before you start, it’s crucial to examine each option to make sure you take your influencer campaign in the direction it needs to go. There are a lot of things that can go right – but there’s also a lot of things that could very, very wrong.

Want proof? Here are four things that could sink your next campaign:

1. Picking the Wrong Influencer:
The right influencer isn’t always the one who meets the eye. And don’t get fooled by large numbers of fol-lowers or fans…just because they have a big audience, doesn’t always mean that the influencer is right to advocate for your product.

In fact, the wrong influencer doesn’t care about your product or service – they only care about the paycheck, which betrays the authentic bond they developed with their audience. When that happens, it’s your brand that suffers the most.

“Your choice of influencer is going to make or break the way your brand is perceived, it’s crucial that the person you work with aligns with what you’re looking for,” said Jamie Reardon, CEO of Find Your Influ-ence, a leading influencer marketing platform that connects influencers and brands. “Spending time vet-ting your influencers to ensure their audience is your audience, and that they offer the third-party en-dorsement your brand needs is crucial.”

So how can you tell if you’ve found the right influencer? Find someone who’s excited about your product, not just the money you’re giving them to be excited. They should have a general interest in either the brand you’re trying to sell or the message you’re trying to send.

2. Inauthentic Content
There’s a difference between paying someone to say nice things about your brand and a whole other to have them experience your brand— and it’s palpable.

The entire point of influencer marketing is authenticity; that is, having the influencer advocate for your product in a genuine way and not in a way that comes off as forced.

In order to achieve this connection with your brand and audience, you need to allow for some flexibility. This may be hard to do because it’s your campaign, but these influencers have a following for a reason: they’re good at what they do. If you allow them to use their own voice and make it their own, it’s going to be way more effective and appealing to the audience then it would be if you were to set the criteria.

How can that work against you? Forcing an influencer to use the same canned content that doesn’t reflect the influencer’s true voice – or opinions. Trust me – the audience will know the difference.

3. Doing It By Yourself
Influencer marketing is a multi-step, mufti-touch process. Finding someone who matches your audience demographic considerations. Contacting them. Discussing their potential interest. Negotiating prices. Building a marketing platform. Ending the campaign with a good relationship with the influencers.

All told, it’s a lot to do by yourself, and your day is already full enough. Fear not – there are a number of influencer marketing tools that can help shoulder some of the load. In fact, there are a couple of turn-key tools that can take the load completely off of your shoulders.

“These days, almost everyone claims to be an expert in influencer marketing, so it’s important smart mar-keters are doing their research to find their right technology partners,” Reardon said, noting that Find Your Influence’s platform was the result of a collaborative effort led by marketers and technology strategists over a six year period. “During your vetting process, it’s essential that you find a balance with these com-panies, working with them to build connections for your platform and come up with ideas while still mak-ing the campaign yours.

“The best part? When you find the right company to collaborate with, your campaign can work seamless-ly,”

4. Not being able to measure your success
So you’ve activated your influencer marketing campaign, ad you’re positive you’ve found the right influ-encers, and even more positive you’ve got the right context mix. You’re anxious to take advantage of in-fluencer marketing’s vaunted 6.5:1 ROI, so you can show the C-suite how successful your campaign has been. But how?

Surely you remembered to build in an analytics platform to your campaign, one that tracks social shares and outreach, and follows your content from influencer to platform to end-user, and back again. And sure-ly you’ve got a team dedicated to tracking each share to ensure your influencer team is fulfilling their con-tractual obligations. And I’m positive you’ve reviewed content and placement to ensure everything is run-ning on message. Right?

Again, if measurement isn’t your strong suit, but you’re still committed to demonstrating the efficacy of your influencer marketing campaign, ROI and analytics is something you can turn to your platform partner for.

It’s true that influencer marketing is the next big thing for smart marketers, and it may very well be the next big thing for your brand. By paying attention to these four tips, you can make sure that your campaign is ready to succeed.

By: Megan Janetsky for Find Your Influence 

 

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Influencer Marketing: Best Practices For Advertisers And Influencers

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With Influencer Marketing still being a fairly new market, we’re often faced with hurtles that come with the territory. One of the biggest hurtles being the idea that many businesses, advertisers, agencies, and influencers haven’t had the opportunity to be educated on the best practices of working together through influencer marketing. Education is something that we’re really passionate about here at FYI, so today we wanted to share a few best practices for working on an influencer campaign, not just for advertisers, but also for influencers as well.

  1. Advertisers – Remember that Rome wasn’t built in a day when it comes down to creating a timeline for your influencer marketing campaign. Just as you need time to brainstorm, create and execute, influencers need time to create original and creative content. Keeping this in mind will only better your campaign in the long run.
  2. Influencers – At the end of the day, the advertisers you’re working with need a way to show their return on investment so that they can continue to partner with you and offer more campaign opportunities. Keep this in mind when reading through partnership guidelines and looking to what they’re asking to be done in order to be able to visually see that ROI.
  3. Advertisers – Influencers know their audience better than anyone else. Try to remember this when asking for original content to be created, or when requesting specific verbiage to be included in their social posts. These influencers know how to talk to their audiences, and will do a great job making your campaign their own.
  4. Influencers – It can be upsetting when you’re so excited and waiting for something to arrive and it ends up showing up late, or sometimes even days after it was supposed to come, right? Advertisers feel the same when they’re waiting for you to post to your blog or social sites, so keep these deadlines in mind and work your hardest to meet every single one.
  5. Advertisers and Influencers – This one is for you both, and it’s pretty simple. Be kind to one another! At the end of the day, you’re in this together and both want to see your ideas and content succeed and flourish. So work as partners and communicate along the way to create an incredibly effective and creative campaign.

Ready to start your journey with Find Your Influence? Whether you’re an advertiser or an influencer, we encourage to check out our website and sign up for FYI profile today.

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5 Tips for Blogging While Working Full-Time

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We’ll be the first to admit this, blogging is time consuming. Between creating fresh and creative ideas, writing heartfelt posts, taking and editing photographs, posting to your blog and keeping up with your social sites, you could spend all day working on your site. However, many bloggers also play many other roles in life, like mom, student, and coach, many of which may also have a full-time career. So the question becomes, where does the time for blogging come and how do you fit such a time consuming process into your schedule? We’ll we’ve come up with five tips for blogging while working full-time (or being a full-time student, mom, coach, etc.,) and know that these tips will not only help increase your productivity and help you to work smarter (not harder), but also help increase your engagement and grow your audience along the way.

  1. Utilize a Content Calendar

-Content Calendars are great for sorting through your ideas, coming up with a monthly theme, and having your photos and posts planned out before the month even begins. Here at FYI, we utilize this type of calendar every month to keep us organize and prepared for the month ahead, leaving us extra time to be present and in the know. We promise this calendar will save you so much time in the long run, and also to help keep you on-track and better organized.

  1. Schedule!

-The next best thing to having your content already prepared for the day is having it already scheduled too. We loving using tools like Hootsuite and Edgar to keep our posts on time and our schedule worry-free!

  1. Network!

-Get to know other bloggers and influencers in your area who have similar tastes and style as you! Be each other’s advocates and look to promoting one another’s content. The more you network and engage with your peers, fans and followers, the more you’ll see your blog grow.

  1. Track Your Blog Performance

-You’ve done all of the hard work, now track your performance! Tracking tools like Google Analytics and ShareTally can help you see which posts are performing the best, where your views are coming from, and also who some of your most engaging fans and followers are. Also, let your performance guide your content calendar for future months. Play into your strong points and create content that you know your readers are going to love.

  1. Have Fun!

-Don’t forget, blogging should be fine! While it can get overwhelming, especially when you have a full-time job or other obligations, don’t let that stop you from blogging at all. Take your blog one post at a time, and remember, your readers love you for you, so stay true to your voice and have fun with it!

 

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