5 Tips for Blogging While Working Full-Time

5TipsEDIT

We’ll be the first to admit this, blogging is time consuming. Between creating fresh and creative ideas, writing heartfelt posts, taking and editing photographs, posting to your blog and keeping up with your social sites, you could spend all day working on your site. However, many bloggers also play many other roles in life, like mom, student, and coach, many of which may also have a full-time career. So the question becomes, where does the time for blogging come and how do you fit such a time consuming process into your schedule? We’ll we’ve come up with five tips for blogging while working full-time (or being a full-time student, mom, coach, etc.,) and know that these tips will not only help increase your productivity and help you to work smarter (not harder), but also help increase your engagement and grow your audience along the way.

  1. Utilize a Content Calendar

-Content Calendars are great for sorting through your ideas, coming up with a monthly theme, and having your photos and posts planned out before the month even begins. Here at FYI, we utilize this type of calendar every month to keep us organize and prepared for the month ahead, leaving us extra time to be present and in the know. We promise this calendar will save you so much time in the long run, and also to help keep you on-track and better organized.

  1. Schedule!

-The next best thing to having your content already prepared for the day is having it already scheduled too. We loving using tools like Hootsuite and Edgar to keep our posts on time and our schedule worry-free!

  1. Network!

-Get to know other bloggers and influencers in your area who have similar tastes and style as you! Be each other’s advocates and look to promoting one another’s content. The more you network and engage with your peers, fans and followers, the more you’ll see your blog grow.

  1. Track Your Blog Performance

-You’ve done all of the hard work, now track your performance! Tracking tools like Google Analytics and ShareTally can help you see which posts are performing the best, where your views are coming from, and also who some of your most engaging fans and followers are. Also, let your performance guide your content calendar for future months. Play into your strong points and create content that you know your readers are going to love.

  1. Have Fun!

-Don’t forget, blogging should be fine! While it can get overwhelming, especially when you have a full-time job or other obligations, don’t let that stop you from blogging at all. Take your blog one post at a time, and remember, your readers love you for you, so stay true to your voice and have fun with it!

 

Read More

5 Easy Ways to Get Blogging Topic Ideas

rsz_5_ways_to_get_blogging_ideas

 

Some weeks content ideas and blog posts flow from your mind to your fingertips like water through a Brita. Cherish those weeks. They feel like a million bucks. And then there’s the days, weeks or even months where you feel like you have nothing interesting to say, nothing new to give and no desire to write. Don’t panic and don’t be too hard on yourself. It happens to the best of us. In fact the syndrome is so popular there’s a name for it: writer’s block.

 

Yes, what you’re experiencing is good old-fashioned writer’s block and it’s no excuse to stop writing. If you’re having trouble writing your next blog post, don’t simply leave your readers hanging until the blogging spirit moves you. Suck it up and start writing! It’s the only cure. Here are a few quick tips to get you started.

 

1. Use a content idea generator

There are quite a few out there, but the HubSpot blog topic generator tool is our favorite (and it’s free). Simply fill in a few relevant words and the tool will spit out 5 unique blog headlines that are totally awesome.

 

2. Get lost in a Twitter rabbit hole

This tip is one of our favorites because we call it work but it feels like fun. Log in to Twitter and scroll through posts looking for a topic that interests you, click on the relevant hashtag. Then scroll through those posts until you find a post that interests you, click on a new relevant hashtag. And then keep going. Keep clicking hashtags until you stumble upon the golden topic you’ve been looking for.

(more…)

Read More

3 Reasons your campaign content failed

rsz_picjumbocom_hnck2480

If you have a blog with an engaged followership, you know how great success can feel. Your fans get excited, they comment, they click! The end result is you feeling great about your content. However when you’re partnering with a brand, there’s a lot more on the line. You have to consider meeting the brand’s measurements and hitting the brand’s goals. If your blog post doesn’t perform the way you expected, don’t get discouraged. Instead, take this as a learning opportunity. Here are three things that we at Find Your Influence think might have made the campaign go south.

 

1. The brand wasn’t a good fit

It can be really exciting when a brand or advertiser wants to work with you, especially if it’s a large brand or a brand that you love. But don’t let that cloud your judgement. Your fans come first — to you and the brand. That’s why you have to make sure that the brand is a good fit for your blog. Otherwise your fans may be surprised, annoyed or bored with the content in your sponsored post. You not only lose credibility, but you won’t hit your numbers for the campaign because your fans don’t engage. Everyone loses. In the future, remember to only partner with brands that make sense for your blog.

 

2. Your post lacked your usual passion or voice

When you’re writing a post for a brand, there’s often a lot of specifications, requirements and suggestions. It can get disheartening fast. The result might be a post that hits every single requirement, but lacks your usual passion and voice. This is a problem. The brand is paying you because your voice is so powerful. If you lose your passion, you’re not producing the type of content that a brand (and your fans) is expecting. Just because the post prompt isn’t what you expected nor wanted, doesn’t mean you can slack off. After all, you’re getting paid. Put just as much work — or maybe even a little more — into that post as you would your favorite posts.

 

3. You didn’t measure the campaign correctly

Measurement is key when you’re working with marketers. If you miss the instructions on how to track your post success correctly, you’ve basically disrupted the entire marketing universe.  Your brand won’t know how to justify, analyze or learn from the results of the campaign. So make sure you track appropriately. The great thing about data, is you can usually find a measurement that works best for you and your strengths. If you think the brand should be measuring a campaign a different way, tell them! And even if the brand says no, consider adding your metric to the mix. This way you’ll have something to fall back on if the brand’s metrics don’t work out for your post.

 

Have you run into any other pitfalls with campaign posts? Tell us what you learned.

 

Read More

3 Massive Mistakes That Influencers Make

typewriter_smallThis isn’t a post about little mistakes that nobody notices, or mistakes that happen on accident. This is about three colossal mistakes that might cost an influencer a campaign, their audience or even a partnership with a brand, or advertising agency. So pay attention and try to not to let any of these three mistakes be your fate.

 

1. Not paying attention to Google updates

if you’re a working influencer, you probably already have at least a basic knowledge of SEO. That’s great. The thing about SEO is it’s highly dependent on Google algorithm updates, which occur regularly.

 

It’s crucial to pay attention as soon as these updates happen. Set a Google alert for “Google algorithm update” or make sure you have a tech publication in your reader. The key is to make sure you find out immediately, and then quickly learn if it means anything to your blog.

 

In theory, Google is often updating their algorithm so that they can provide their users with a better search experience—better content, more relevant content, less spam. However these updates aren’t foolproof, so it’s possible you’re doing something on your blog that Google is filtering for. And this is why the effect could be colossal.

 

If you’re blog includes some sort of linking or tactic that Google has deemed negative, you could see your site traffic plummet. Really, it could plummet.

 

For instance, one of Google’s recent updates was to their Payday loan algorithm. This algorithm itself helps filter out spammy sites, however the latest update is scanning for sites with spammy queries.  With this update, if you happen to link to a payday loan company on your site, your search traffic might have completely dropped off the face of the digital earth.

 

Stay aware of updates and make changes to your blog fast.

 

2. Not paying attention tothe social media campaign instructions

So your site is performing well and you’re partnering with brands and you’re feeling pretty confident about your influencer growth and status. Pretty cool, huh? But your new ego results in a bit of carelessness.

 

A campaign offer comes in. Since you’ve done this a million times, you could read campaign specs in your sleep. So you quickly scan over the instructions, skim the blog prompt and grab the hashtag. Easy peasy. You’ll have this campaign done in no time.

 

Flash forward two weeks and you’re suddenly receiving hate mail from a brand you thought would LOVE your content. What gives? Turns out those instructions you just skimmed were pretty important and you forgot one crucial step.

 

Could this really be a colossal mistakes? Yes. Brands are trusting you to follow instructions and act professionally so that they can accurately track the performance of the campaign. A missed instruction could screw everything up.

 

We’ve seen bloggers forget a special link, no-follow tags, a special content instruction, to announce an event or to meet a certain deadline. These mishaps can burn bridges. Frankly, brands work fast and depend on campaign performance. If they don’t feel like you did your job, they’ll move on to a different influencer.

 

3. Writing low-quality content

This one seems obvious but we see it every day. Bloggers are creating content constantly. Some are juggling many brands and many requirements. It can get hectic, and it’s tempting to rush assignments. Hey, it might be even be tempting to write your post quickly so you’re getting paid more an hour. Bad choice.

 

If your blog is thrown together, it’s obvious. It’s obvious to everyone involved—the brand, your fans and the communities you’re working with. A poor-quality post could mean you never work with that brand again. But what’s worse, is you could lose your fans and connections.

 

Sure, your fans might forgive 1-2 poor-quality posts. But string a few together, and you’ll see your readership start to dwindle. A dwindling readership can have a domino effect on your partnerships and connections. So be weary.

 

Treat each campaign with respect, think about what the prompt really means to you, and write a high-quality post. It’s as simple as that.

 

If you need help, we hope you’ll check out what Find Your Influence (FYI) has to offer. FYI helps influencers of all levels connect with brands and manage their campaigns more efficiently. We even provide an easy way to move up in our marketplace as your success grows. If you’d like to see how we could help you, we encourage you to sign up. It’s completely free for influencers to join. Always.

 

 

Read More

How to set your prices as a content creator or influencer

teeshirtsOne of the hardest and most uncomfortable things to determine is how much you should be charging as an influencer. You can likely get by for a while just letting brands pitch a price to you. But eventually, if you really want to start treating content creation as a business, you’ve got to set up pricing.

 

If you think about your craft as a business, it seems simple. You’re selling something. That something is your content, voice and influence. Just like every other business in the world, your goods need a set price.

 

True, price negotiations will often take place between brands and influencers. If you want to participate in price negotiations, maybe you’d give a discount to a brand you love, then that is completely up to you. But negotiations need a starting point, and more importantly, a stopping point. Here’s what you need to consider.

 

1. Your experience

Just like any job, the more experience you have, the more money you can make. So if you’re just starting out, you probably can’t ask for the same amount as your favorite blogger who has 500,000 followers and ten years of experience working with brands. You’ve got to be realistic and fair. What would you be willing to pay you for a post?

 

The good thing about starting out low is that you can likely build your experience quickly. Reach out to brands who likely have a smaller budget, and start building your client base. Once you have a few campaigns under your belt, raise your price by 20-30%. Every time you’ve gained a substantial amount of new experience and expertise, raise your prices again until you reach your goal.

 

2. Your expenses

Based on your experience level that you identified in the step above, determine your starting wage. Your pricing really comes down to your expectations and needs. What would you expect to be paid if you were starting a brand new job in a brand new industry?

 

Consider looking at average salaries for copywriters and content writers in your area, and use that as a starting point. Keep in mind you’re self employed, you need to bake in some extra dollars for the time you spend finding your own clients, managing your own payments, making your own coffee, paying special taxes, taking a vacation now and then, etc.

 

So for instance, if entry-level writers in your state make around $30,000 a year, your starting hourly wage could be $15/hour. But you’re self-employed, so you need to bake in about $10 more an hour to get by. So now you’re looking at $25/hour to start.

 

3. Your time

Next, you need to consider how long it takes you to do your work. It’s really important to be realistic and fair. Don’t inflate these numbers, and don’t skimp on them either. If you have no idea, do some detailed time-keeping for 2-3 weeks. Record how long it takes you to write a blog, research, update your social profiles, get your readers engaged, etc. After 2-3 weeks, take an average for each task. Some gigs will take longer than others, and that’s fine. It should work out at the end of the year (if it doesn’t, you need to reevaluate your prices).

 

So let’s take our starting wage from #3. You’re currently thinking you can start at $25/hour. But most brands are going to ask for price per campaign or post. After 2-3 weeks of detailed time-keeping, you know that on average, it takes you 2 hours to research and write a blog post. So you’re starting price for a sponsored blog post is now $50. Easy easy.

 

4. Your numbers

Ultimately, brands are looking for influencers with high numbers. They’ll be more likely to pay more if you have a strong KPI (Key Performance Indicator: marketing speak for the most important metric used to evaluate the performance of an initiative or campaign).

 

They’re looking at things like your: followership, site traffic, social followers, social and blog engagement and more. If you’re numbers aren’t incredibly high yet, that’s fine. Just make sure that’s reflected in your prices.

 

Similar to the impact of your experience, start small and increase your pricing by 10% or so as your numbers gain strength.

 

Setting your prices takes a little time and research, but the good news is you have the ability to change them whenever you need to. If you think you started to low, adjust for next time. If you think your high pricing is hurting your ability to get clients, lower them and see what happens.

 

Of course, if you join Find Your Influence, we can help you figure out all of this stuff and make sure you get paid appropriately. Check it out for free.

Read More

3 Things Bloggers Misunderstand About Brands When Trying To Build a Business

bloggersmisunderstand

Two weeks ago we wrote about the things that brands misunderstand about bloggers. Our goal is to bridge the communication gap between the two so you can find common ground (we’re matchmakers, remember?). But let’s be clear: we’re not taking sides.

 

The Find Your Influence team has experience in both in-house marketing and working with bloggers. We’ve been on both sides of the tracks. We love you bloggies, but what we’ve found is that there are a lot of incorrect assumptions made about brands by bloggers, resulting in a lost opportunity or simply a frustrating experience. So bloggers, open yours ears (our mom’s use to say that). Here are three things bloggers misunderstand about brands.

 

1. Big or small, not all brands have a huge budget

 

When a major brand reaches out to you, you’re probably seeing dollar signs. You’re envisioning working with the people of Mad Men. They have dollars to burn and scotch to sip. And for some brands, maybe that’s not far from the truth. But the reality is budgets are distributed differently in every company, and there are several reasons a marketing team might not have an endless budget (or any budget) to fund an influencer campaign. To name a few:

- Influencer marketing is a brand new program to this organization and they have to prove it works before they allocate a lot of money to the initiative.

- The business-to-business division is a lot bigger than the consumer division (or vice versa). You think you’re working with a giant, but in reality it’s more like a start up.

- The executives don’t think influencer marketing has a good return on investment so the marketer you’re working with gets a limited budget to work with. Ouch.

 

This doesn’t mean that advertisers shouldn’t pay you. It does mean that you shouldn’t always expect them to have an endless amount. If a brand with a small budget wants to work with you, that means they think you’re really special. Try to approach the situation professionally rather than scoffing at the amount offered or assuming the brand is reaching out to hundreds of other bloggers like you. Take your offers seriously—even the ones you decline.

 

2. Advertisers hate the bureaucracy, too. But it’s a reality.

 

Most larger brands have either a strict branding policy a strict legal policy, or both. This can result in a brand asking you to edit your work—reword this, delete this and a trademark here. It can also result in you having to put a long disclaimer on your post. I assure you, no marketer on the planet wants a disclaimer on your work. And marketers don’t want to edit your work either. That’s awkward for everybody. But legal restrictions and branding guidelines exist for a reason. They protect brands (and consumers). Try not to be defensive, and consider working with the brand on messaging that will better fit their guidelines.

 

3. Businesses are people, too

 

Okay, not exactly. But the marketers that are designing and managing influencer campaigns are people. They are not the brand. They are people working for a brand. They have bad days, they have good days and most importantly, they probably report to a supervisor. So when they’re worried about CRMs, ROI, CTCs (okay we made that last one up), it’s likely because a supervisor is asking for it. So when it takes you days to respond or if you disregard the request completely, you’re putting pressure on a real person.

 

The bottom line is to be professional and respectful of people’s time. If a brand reaches out to you, it’s because they think your work is awesome. If it’s not a good fit for you, that’s fine. But decline politely.

 

Of course, here at FYI, we make it easy for you. We ensure that our bloggers have the easiest experience possible. Since everything from connecting with brands to getting paid is handled within the platform, you don’t have to worry about the frustrating details.

 

Gone are the days of reaching out to brands, emailing back and forth, finding ways to track your success, repeatedly asking for payments, etc. We handle all of that stuff for you. Join our influencer marketing platform for free and see for yourself!

 

 

Read More

7 Free Tools You Should be Using To Help You Manage Your Blog

clockBlogging should be fun, right? After all, it’s all about you and your interests. But when you’re balancing kids, a full-time job, dinners and more, keeping your blog updated can start to feel like a burden. Find Your Influence to the rescue! We’ve gathered some of our favorite apps, tools and programs that can help you manage your blog and social presence more efficiently, and hopefully, more enjoyably.

1. Feedly

A big part of creating great blog content is keeping up with what’s popular on the web. But who has time to read the entire internet? You do. If you’re not already using a reader, start now. By putting all of your favorite links into Feedly, you can get your daily reading done all in one place. You can easily see who has new posts and what’s popular. You can also divide your content into different categories—like mom blogs or recipes.

2. Editorial Calendar Plugin

If you have a WordPress blog, this one is for you. Instead of using spreadsheets or logging in to other apps, you can manage your editorial calendar directly in WordPress. The free plugin offers drag and drop functionality in a easy-to-use calendar where you can see all of your posts at once.

3. Buffer

You already know having a social media marketing is important, but geez louise it’s hard to keep up with. Buffer can help. First of all, the web app is pretty. Good design is always a major plus. You can schedule posts, copy them to other platforms and easily add their suggested content.

4. iDashboard app

This free mobile app is a great way to keep track of your blog data. Simply connect your Google Analytics account and then you can easily view your key performance indicators whenever you want.

5. Evernote

This app has become extremely popular so you’re likely already using it, but it’s definitely worth the mention in case you’re not. Evernote is like a digital filing cabinet. You can use it to store and organize anything from recipes to last year’s taxes. If you use their web clipper, you can easily grab articles you see on the web, add some helpful tags and save—all without leaving the page. You can also use it to store blog images, graphics and ideas.

6. Easy Tweet Embed

Another WordPress plugin, Easy Tweet Embed does exactly what you’d think. It makes sharing your blog post on Twitter easy. You can add prepopulated text to the share button so that when someone wants to tweet your post, most of the work is already done for them.

7. Easel.ly

Good visual content is often just as important as the words on the page. But hey, we can’t all be professional designers! Easel.ly is an easy-to-use tool for building beautiful graphics. You can build a graphic from one of their templates,  add features to your liking, save as an image or pdf, and voila! You’ve got great graphics to share with your followers.
There are tons of other tools out there that can make managing your blog easy and more enjoyable. What are some of your favorites?

Read More

10 Blogging Mistakes To Stop Making

computerkeyboard_small

 

Let’s face it, a lot of bloggers start off totally clueless about publishing best practices. It’s to be expected — you’re just getting started! But you learn, tweak and change as you go until one day, voila, you’re an expert blogger. When you look back at your novice years, you’ll laugh, cry, cringe and maybe take note of how much you’ve learned.

 

Well, novice bloggers, Find Your Influence like to help you avoid a few common mistakes that will really slow you down. And for you veterans, this might be a good refresher course. Here are 10 blogging mistakes you should stop making (or never make in the first place!).

 

1) Not blogging on a regular schedule

When you start off blogging, you’re excited, passionate and have lots to say. But before long real life gets in the way and you start posting more erratically. It has happened to the best of us. But if you want to pursue a professional career in blogging, you’re going to have to start posting on a very consistent schedule. It doesn’t have to be every day, or even every other day. It just has to be consistent.

 

A lot of bloggers swear by using an editorial calendar. Editorial calendars allow you to plan and organize your content ahead of time. It doesn’t have to include final headlines and research, but instead can just be a guideline. That way when it comes time to write, you’re not starting from scratch. Ideally, you can use the calendar to work a few days ahead so you’re never feeling rushed to hit a deadline. For a sample editorial calendar, check out this free one from Hubspot.

 

2) Not learning the basics of SEO

If you’re hoping your blog will build traffic, you want it get picked up by search engines, right? Well then you should start writing with the search engines in mind. Search Engine Optimization (SEO) is simply that. It’s the practice of optimizing your content so that it shows up in searches — maybe even the first page of a search.

 

The basic principles are fairly simple, and they could have a huge impact on your blog traffic. So take some time to study up and start implementing what you’ve learned into your blog. This SEO tutorial is a great place to start.

 

3) Relying too heavily on SEO

Now for the flip side. Some writers learn about SEO and think it’s their golden ticket to success. They start stuffing their content with keywords and only writing about heavily searched topics. Before long, their content becomes stiff, boring and unhelpful.

 

Don’t make that mistake. Instead, write the blog post you want to write first. Write with your own voice, taking into consideration nothing but your passion and knowledge. When you’re done, go through your post and see if there’s anything you could do differently. Maybe you could improve your headline to include a key search term. Maybe you should add a meta description. Just don’t go too crazy. Creating high quality content is above all the best way to get noticed by search engines.

 

4) Your topics are too broad

Would you rather read a blog post about why puppies are cuter than dogs or a blog post that muses on the new scientific discovery that puppies have a unique gene that makes them like people more than cats do? (Note: We made that up).

 

You’d rather read the second one right? That’s because it’s more specific (although please note we also recommend using only facts, unlike the topic example above). The Internet is overloaded with generic, bland content. There’s no reason to add to it. Instead, find unique angles and opinions to make your blog posts more specific. If you can write an entire article on one small detail, then do it.

 

5) You talk about yourself too much

The thing that really makes your blog special is that it’s about your thoughts, opinions and personalities. So you should definitely keep it that way. However you should also make sure that your blogs are interesting and helpful to your readers.

 

If you’re writing about your own life experiences, make sure there is a moral or helpful tip at the end. Don’t make the mistake of rambling about your day-to-day grind. Unfortunately, many of your readers simply won’t care. Keep your posts balanced between personal and informational.

 

6) You don’t know who your target is

Another common mistake new bloggers make is writing for the world–the entire world. Instead of writing posts that anyone could relate to, do some research and decide who you want your specific target to be. It could be stay-at-home moms with children under 15, runners who run slower than 9:15/mile, men who have daughters, etc. As you can see, this is really similar to number 4. Be specific! Just because your target is specific doesn’t mean other people won’t read your blog. But what it will do is give your blog a very clear purpose and voice, and your content will likely end up being more helpful as a result.

 

7) You don’t spend enough time editing

Take it from Hemingway, “Write drunk, and edit sober.” Okay maybe don’t write drunk either but the point is that editing is often even more important than writing. Editing is what makes your talent, knowledge and voice really shine. After you’ve brain-dumped your post, read it out loud several times. Take time to fix typos, reword sentences, reformat, reorganize and simply improve your post.

 

8) Not responding to comments

If your readers are commenting on your posts, lucky you! Now start replying to them. Over time, interacting with your readers can have a huge impact on your blog engagement and reach. The more you interact with your readers, the more likely they are to comment more. They’ll start craving your tips, advice and praise. Plus, advertisers are really starting to focus on influencer engagement, not just traffic. If you can improve this metric, you’re that much more appealing to brands looking to partner with influencers like you!

 

9) Using “click here”

You’ve seen it a million times and it makes sense: “For more information, click here.” But it would be a much stronger call to action if you (once again) are more specific. Stop using “click here” and instead hyperlink where the link is actually going. For example: “For more information, check out Find Your Influence.” Try not to hyperlink the sentence verb and make sure the information you do hyperlink accurately reflects where the link is going.

 

10) Using your header tags for style purposes

Many blogging content management systems, like WordPress, have headline tags built in. For instance, when writing your  post, you can choose to format specific words and phrases as “Headline 1” or “Headline 2.” These tags often create pretty formatting so it’s tempting to use them to make your blog look more stylish. But that’s not actually their purpose.

 

These tags act more like an outline for search engines. They tell search engines what’s important in your post. So you should only hyperlink headlines and subheads that are representative of your post. For more information about this, complete tip number 2!


Okay experienced bloggies, here is your chance. What’s our list missing? Tell us some of the mistakes you made when you were starting out.

Read More

5 Simple Blogging Tips

5 Simple Blogging Tips:

Spell Check

Now, don’t get me wrong, you don’t have to be the winner of your 8th grade spelling bee, or have a degree in etymology, but you should be using a tool that spell checks. You also should be re-reading your posts. If you want to work with an advertiser make sure your posts are clean, spell checked, and the appearance is what you were expecting.

Links

You should check your own links, as well as have someone else check your links. If your social links go to a dead or private page, it’s doesn’t look good to a business who was hoping to work with you. Numbers aren’t everything, but in the corporate world, they matter.

Social Links

You don’t have to be friends with everyone, nor do you have to invite the world into your private life! That is why you should have both a personal social account, and a public blog account. If you’re posting for an advertiser and they can’t click and see the post they’re paying you for, that is a problem. Also, it’s nice to see how active your blog account is. Lastly, definitely don’t add a social icon to your site to just add it. Make an account, and make sure the link work on your blog.

Variety

You’re thinking variety!? I’m a mom, a wife, a blogger, a full time employee, a lover, a friend, a daughter, a sister…the list goes on, and there is no doubt that our Bloggers are busy women, and we won’t forget all you blogging Men and Dads out there! But, if you don’t have time to post new content at least once a week to get your readers engaged, you also aren’t going to get an advertiser engaged to pay you for a post. 2014 is showing a shift in how we search and review online, that shift is showing that more and more consumers are looking to you, the blogger, for advice. Advertisers notice that, and want to compensate you for the hard work you’re doing. But, they’re looking for someone who can be honest, as well as build out their own unique content. They’re looking to reach the audience you’ve already captured, so the more you can tap into your creative side the better. If you have writers block, that’s why finding a blogging community and following other blogs are so important. Which brings me to my last, but not least tip.

Community

I’ve already stated that numbers aren’t everything, but if you’re looking to grow your Mom Blog into it’s own brand and that’s profitable, you’ll need numbers. Not just high numbers, but real people interacting with you and the content you’re building.  Advertisers and brands are looking for a “new set of eyes,” per say, and you are what they’ve been searching for. Be you, honest, and unique and you’ll get the interaction you are hoping for. Joining a blogger network or community will provide you with support when you’re experiencing writers block, can’t figure out that techie thing, why your HTML code just won’t do what you expected, and just a way to vent your ideas, and make friends. Bloggers support each other, and when you find a mentor in your group they’ll help you grow from that baby blog to a Power blog.

So Lets recap:

Spell Check Every Post

Don’t be Private, Be Social!

Get yourself a public blog account

Put in the time, be unique, and tap into your creative side

Find a Community for support

This is just a small list, and we at Find Your Influence would love to hear your thoughts! Share a link with some of your blogging tips, or give us your feedback. What is your #1 Blogging tip to growing your blogger reach?

Read More