Beating The Summer Blogging Blues

beatingthesummerbluescamera

Summer is the season for bathing suits, BBQs, and the…blues? It seems like when summer rolls around the temperature goes up and your blog reach goes down, which may put you in a state of the “summer blues.”  No need to stress, though, look to using the excitement of the summer to connect with your audience. Here are five tips for beating the summer blogging blues:

 

  1. Beat the heat: Everyone is trying to escape the heat during the summer, so use this to your advantage.  Share your go-to spots to visit when it’s just too hot out. This could be a local coffee shop, a favorite book store, or even a few indoor or outdoor evening events that are happening in your area.

 

  1. Beauty Time: During the summer months, many people have a lot more time on their hands. So use this time to your advantage and share something beauty related that you may not have time to indulge in during the other times of the year. Kristina of Mothers Niche recently shared a fun DIY facial, so why not give it a try and share your experience with your readers?  Don’t forget to link back to Kristina’s post, though, because sharing is caring – even in the blog world.

 

  1. Summer Reading List:  Who doesn’t enjoy a good book over the summer? It’s the perfect time to get ahead on your reading, so why not come up with a great list of books that you think your audience would enjoy? The gals over at The Indie Chicks recently shared their summer reads, so read through their post for a bit of inspiration to get you started.

 

  1. Best Road Trip Games: Come up with a list of some fun trivia and mind games for people who are traveling this summer. Create your own game, or search around for a few fun ideas to share!

 

  1. Summer Recipes:  During the summer months, people are looking for recipes that are light and healthy. So why not write a post about your favorite healthy and delicious recipe? Taralynn of Simply Taralynn has shared a lot of healthy recipes that are super easy and fresh, like this yummy looking Avocado Celery Root Salad that would be perfect for a picnic lunch!

 

What are you some of your favorite ways to beat the heat and keep your blog readers engaged during the summer months? Share your ideas with us in the comments below, and don’t forget to sign-up to be a part of the Find Your Influence team if you haven’t already! Big things are happening for us and our influencers this summer, and we would love for you to be a part of it!

 

By: Kailey Loud and Chelsea Goodson for Find Your Influence

Read More

Influencers: How to Launch Social Media Campaigns

rsz_how_to_launch_a_social_campaignWhat we’ve got here is a case of the middle child syndrome. There’s a ton of content out there for novice bloggers — the youngest child has to be coddled afterall. And superstar bloggers have paved the way for their siblings and our now making it to all of the grownup events like conferences, meetups and more. But what about the middle children? Is there any educational content for them?

 

Well tweener bloggers, this is an article for you. If you’ve been blogging consistently for a while and have seen your readership grow, you’ve probably got this blog thing down. But how do you turn your blog into a personal brand? How do you become an influencer?

 

A great way to take your blog to the next step is to start <thinking like a marketer> and launch a social media campaign. Now before you get overwhelmed with all the overused marketing jargon (strategy, metrics and optimize – oh my!), take a deep breath and read this easy step-by-step guide to launching your first social media campaign for your personal brand.

 

1. Establish a specific goal

First things first, why do you want to launch a social campaign? To gain more followers? To get links back to your blog? To get email subscribers? Figure out what you want out of this campaign and be as specific as possible. Try to have only one goal for this first campaign. Write your goal down.

 

2. Decide on a metric

Once you have a goal, you have to figure out how to measure it — otherwise how will you know if your social campaign worked? This is where your marketer hat needs to come in. We wrote a <great blog about metrics> a while back that may help. Buf if those metrics seem too complicated, keep it simple. You can focus on something easy like new likes or a boost in traffic. Just make sure it’s something that can actually be measured. “Spreading your brand voice” might sound good in theory, but how will you know if you actually did this effectively? Be specific and pick a measurement.

3. Write a one-page proposal

This doesn’t need to be anything fancy. You don’t need to get out a spreadsheet and calculator and write a 15-page report. Keep it to about one page and include these things:

 

  1. Goal
  2. Measurement
  3. Purpose and background information
  4. Details about your brand
  5. Summary of the steps and events
  6. Timeline of key milestones including a start and end date

 

4. Gather assets and create content

Now that you have a solid plan in place, get everything you need ready. Write the social media posts, write the blog posts, gather images, PROOFREAD, prepare your survey or newsletter, set up a promo code, set up your analytics. Prepare as much as you can before you actually launch so that things can go smoothly. Keep it all in one folder, schedule what you can and get excited.

 

5. Launch your social media campaign and do a post-mortem

Ready, set, launch! Once you launch your campaign, don’t change your plan. Don’t decide mid way through that you think newsletter signups would be a better measurement than likes. Don’t decide at the end to throw in a giveaway. Just stick to the plan, interact with your followers, promote your campaign and try to enjoy it. And try not to obsess over your analytics. Some marketers prefer not to check them until the very end.

 

Once it’s all over, you should do what marketers, advertisers and brands like to call a “post-mortem”(uplifting, huh?). It simply means gather all of your data and spend some time thinking or talking about what went well and what could be improved next time. It’s a good idea to turn your metrics into percentages. For instance, 50 new likes might not sound like that much but if that’s a 30% increase in likes, you might consider it a success.

 

Try to gather some insights for your metrics, write down what you think you should have done better and give yourself a pat on the back for doing such a good job!

 

Once you’ve made it past #5, it’s time to start all over again using what you learned to launch an even better campaign the next time. Use your data from your first campaign as a baseline. In your next campaign, you should try to improve them!

Read More

3 Massive Mistakes That Influencers Make

typewriter_smallThis isn’t a post about little mistakes that nobody notices, or mistakes that happen on accident. This is about three colossal mistakes that might cost an influencer a campaign, their audience or even a partnership with a brand, or advertising agency. So pay attention and try to not to let any of these three mistakes be your fate.

 

1. Not paying attention to Google updates

if you’re a working influencer, you probably already have at least a basic knowledge of SEO. That’s great. The thing about SEO is it’s highly dependent on Google algorithm updates, which occur regularly.

 

It’s crucial to pay attention as soon as these updates happen. Set a Google alert for “Google algorithm update” or make sure you have a tech publication in your reader. The key is to make sure you find out immediately, and then quickly learn if it means anything to your blog.

 

In theory, Google is often updating their algorithm so that they can provide their users with a better search experience—better content, more relevant content, less spam. However these updates aren’t foolproof, so it’s possible you’re doing something on your blog that Google is filtering for. And this is why the effect could be colossal.

 

If you’re blog includes some sort of linking or tactic that Google has deemed negative, you could see your site traffic plummet. Really, it could plummet.

 

For instance, one of Google’s recent updates was to their Payday loan algorithm. This algorithm itself helps filter out spammy sites, however the latest update is scanning for sites with spammy queries.  With this update, if you happen to link to a payday loan company on your site, your search traffic might have completely dropped off the face of the digital earth.

 

Stay aware of updates and make changes to your blog fast.

 

2. Not paying attention tothe social media campaign instructions

So your site is performing well and you’re partnering with brands and you’re feeling pretty confident about your influencer growth and status. Pretty cool, huh? But your new ego results in a bit of carelessness.

 

A campaign offer comes in. Since you’ve done this a million times, you could read campaign specs in your sleep. So you quickly scan over the instructions, skim the blog prompt and grab the hashtag. Easy peasy. You’ll have this campaign done in no time.

 

Flash forward two weeks and you’re suddenly receiving hate mail from a brand you thought would LOVE your content. What gives? Turns out those instructions you just skimmed were pretty important and you forgot one crucial step.

 

Could this really be a colossal mistakes? Yes. Brands are trusting you to follow instructions and act professionally so that they can accurately track the performance of the campaign. A missed instruction could screw everything up.

 

We’ve seen bloggers forget a special link, no-follow tags, a special content instruction, to announce an event or to meet a certain deadline. These mishaps can burn bridges. Frankly, brands work fast and depend on campaign performance. If they don’t feel like you did your job, they’ll move on to a different influencer.

 

3. Writing low-quality content

This one seems obvious but we see it every day. Bloggers are creating content constantly. Some are juggling many brands and many requirements. It can get hectic, and it’s tempting to rush assignments. Hey, it might be even be tempting to write your post quickly so you’re getting paid more an hour. Bad choice.

 

If your blog is thrown together, it’s obvious. It’s obvious to everyone involved—the brand, your fans and the communities you’re working with. A poor-quality post could mean you never work with that brand again. But what’s worse, is you could lose your fans and connections.

 

Sure, your fans might forgive 1-2 poor-quality posts. But string a few together, and you’ll see your readership start to dwindle. A dwindling readership can have a domino effect on your partnerships and connections. So be weary.

 

Treat each campaign with respect, think about what the prompt really means to you, and write a high-quality post. It’s as simple as that.

 

If you need help, we hope you’ll check out what Find Your Influence (FYI) has to offer. FYI helps influencers of all levels connect with brands and manage their campaigns more efficiently. We even provide an easy way to move up in our marketplace as your success grows. If you’d like to see how we could help you, we encourage you to sign up. It’s completely free for influencers to join. Always.

 

 

Read More

7 Free Tools You Should be Using To Help You Manage Your Blog

clockBlogging should be fun, right? After all, it’s all about you and your interests. But when you’re balancing kids, a full-time job, dinners and more, keeping your blog updated can start to feel like a burden. Find Your Influence to the rescue! We’ve gathered some of our favorite apps, tools and programs that can help you manage your blog and social presence more efficiently, and hopefully, more enjoyably.

1. Feedly

A big part of creating great blog content is keeping up with what’s popular on the web. But who has time to read the entire internet? You do. If you’re not already using a reader, start now. By putting all of your favorite links into Feedly, you can get your daily reading done all in one place. You can easily see who has new posts and what’s popular. You can also divide your content into different categories—like mom blogs or recipes.

2. Editorial Calendar Plugin

If you have a WordPress blog, this one is for you. Instead of using spreadsheets or logging in to other apps, you can manage your editorial calendar directly in WordPress. The free plugin offers drag and drop functionality in a easy-to-use calendar where you can see all of your posts at once.

3. Buffer

You already know having a social media marketing is important, but geez louise it’s hard to keep up with. Buffer can help. First of all, the web app is pretty. Good design is always a major plus. You can schedule posts, copy them to other platforms and easily add their suggested content.

4. iDashboard app

This free mobile app is a great way to keep track of your blog data. Simply connect your Google Analytics account and then you can easily view your key performance indicators whenever you want.

5. Evernote

This app has become extremely popular so you’re likely already using it, but it’s definitely worth the mention in case you’re not. Evernote is like a digital filing cabinet. You can use it to store and organize anything from recipes to last year’s taxes. If you use their web clipper, you can easily grab articles you see on the web, add some helpful tags and save—all without leaving the page. You can also use it to store blog images, graphics and ideas.

6. Easy Tweet Embed

Another WordPress plugin, Easy Tweet Embed does exactly what you’d think. It makes sharing your blog post on Twitter easy. You can add prepopulated text to the share button so that when someone wants to tweet your post, most of the work is already done for them.

7. Easel.ly

Good visual content is often just as important as the words on the page. But hey, we can’t all be professional designers! Easel.ly is an easy-to-use tool for building beautiful graphics. You can build a graphic from one of their templates,  add features to your liking, save as an image or pdf, and voila! You’ve got great graphics to share with your followers.
There are tons of other tools out there that can make managing your blog easy and more enjoyable. What are some of your favorites?

Read More

Influencer Marketing Campaign Spotlight: Best Western

Image courtesy of  http://allinadaysworkblog.com/
Image courtesy of http://allinadaysworkblog.com/

We have a lot of really great campaigns come through Find Your Influence. But every now again, we get one that is really unique, challenging and rewarding. Our recent Best Western Rider influencer marketing campaign was exactly that.

 

First of all, we had no idea that Best Western had such a cool program for motorcyclists. They offer rewards, special services just for riders (like a bike washing station) and discounts. If you ride a motorcycle, you should check it out. But don’t take our word for it, read any of the awesome posts we summarize below!

 

The second great thing about this campaign is that it brought to us a fun challenge. We had to find influencers who were passionate and knowledgeable about motorcycles. Turns out, there are a lot of motorcycle enthusiasts out there in the blogosphere. Even our mommy bloggers joined in!

 

Reading our influencers’ motorcycle stories, dreams and mishaps was so entertaining we’d like to share them with all of you. And even if you aren’t into motorcycles, these bloggers are definitely worth following!

 

The Palmetto Queen
The Palmetto Queen is a home-schooling mom, business lady and a South Carolina queen. In her campaign post, she reminisces on planning motorcycle rides with her dad. It’s the perfect tie-in to her review of the Best Western Ride program.

 

YouMotorcycle
YouMotorcycle is a blog full of enthusiasts, and this campaign post really shows it. The writer intertwines the poetics of Hunter S. Thompson and the splendor of the film Easy Rider to tell part 1 of his San Francisco bike adventure. Once you start reading, you’ll be hooked.

 

Saving U Green
First of all, Maria of Saving U Green is so genuine and honest, reading her posts is like listening to a good friend. She definitely brings that to her campaign post. She describes how her parents got her into motorcycles, and you won’t believe how they decorated their wedding!

 

All in a Days Work
This girl keeps busy! Her interests range from fitness, cooking, crafting and budgeting. Now, she can add motorcycles to the list. Read how she goes from a skeptic to an enthusiast all because of a family bike.

 

Our Whiskey Lullaby
Talented and successful in many fields, Katherine is an eclectic soul who home schools her kids and owns 15 birds. Check out her campaign post, and then click around to learn more about her talents.

 

This Mama Cooks
You’d never guess this supermom and wondercook was a lover of bikes, but it immediately becomes clear in her campaign post. You’ll love her photo of her toddler baby on a Harley!

 

Daddy’s Hangout
This is the blog for all things dads (i.e. manliness)—music, sports and of course, motorcycles. Travis has been roadtripping on his motorcycle since he was barely out of high school. His campaign post might motivate you to take a trip with the entire family!

 

The Jewish Lady
This is a gem of a blog to find great ideas on recipes, savings and beauty products. The Jewish Lady admits she’s a novice to riding a motorcycle, but is officially interested after just one ride! Read her review and click around for some great tips.

 

BikerMetric
The bikerMetric focuses on custom metric motorcycles, and the writer’s knowledge base is vast.  In his campaign post, Adrian talks about the different “bike-friendly” encounters he’s had in his 8 years as a rider. Some are pretty hilarious.

 

Someday I’ll Learn
Nate and Chelsea co-write this adorable blog about parenting and enjoying the small things. In the campaign post (hilariously titled, I Am The Recon Man), Nate features stunning photos of him on his bike and tells intimate tales of his experiences as a rider. It’s like watching a movie. Enjoy.

 

Bah Bah Blog
Jenn shares experiences and tips about parenting, cooking, technology and everything in between. In her campaign post Jenn shares what she’s learned from her experiences as a motorcycle lover. Check out her 5 tips.

Read More

Influencers: Start thinking like a brand

Understanding the metrics that brands are looking for in influencer marketing

officewindow2_small

We know brands and advertisers are searching for more ways to partner with influencers and tap into the audiences they’ve worked so hard to create. But what metrics and traits are brands really looking for when it comes to selecting the right influencers? Let’s start thinking like a brand.

Overall Reach and Content

You already know that just because you have a HUGE following, doesn’t mean you are a good fit for a specific influencer marketing campaign or that you will have the ability to influence action on a specific topic—and brands are starting to understand that. The value and power of quality content is becoming widespread knowledge. So brands want experts that are creating not just good content, but content that’s engaging to their target audiences. If you have content that’s quality, relevant and engaging to your fans, you’re a great fit for the right brand.

That being said, brands are still paying attention to numbers. Here’s what you need to know:

1. Brands are now looking at ALL of your social media reach, not just your blog. Make sure you have at least one social vehicle with high reach and engagement, and display it prominently on your blog.

2. Make it easy for brands to see who your audience is and what your blog is all about. Don’t try to be everything to everyone.

3. When deciding what your rates should be, make sure you’re backing it by a tangible metric. One good example is CPM or Cost per thousand views. This metric is tied to impressions and reach, and could easily be calculated based on your current blog metrics and social following.

Results

Advertisers love influencer marketing, but at the end of the day they need tangible numbers. Advertisers use a few key metrics to track results and determine whether the campaign was a success.

  • Conversions: This is probably the most important metrics for brands. Whether it’s sales of their products or an email address for re-marketing—conversion matters. If the brand is asking you to push special offers or drive to a lead generation form, they’re most likely tracking conversions. Ask if they have tracking tags you can add to your content in order to enable conversion tracking.
  • Click through rates (CTR’s): Influencer marketing has incredible CTR’s compared to other digital channels. Even when comparing sponsored influencer content to Facebook Advertising—one of the highest CTR’s today—influencers win. Current FB Advertising CTR’s range from .5%-2.2% and what we’re seeing for influencer marketing? 3.5%+. Make sure you’re tracking CTR’s on your sponsored content and if your rates are higher than 2%, share that metric!
  • Cost per thousand views (CPM): Influencers offer a great vehicle to build awareness and reach. If the advertiser is purely looking for brand awareness, they’re probably tracking CPM. A good range for affordable CPMs are $6-$10. You can use your blog post following and social media metrics to determine CPM.
  • Cost per click (CPC): Some advertisers are looking to purely drive traffic to their site. Cost per click is a great metric for tracking this goal. A good average cost per click would be anywhere from $1.30 to $5 depending on the brand.
  • Social engagement: Some advertisers are looking for more engagement and conversions on their social channels. They’re tracking share of voice, brand sentiment and increased traffic to their branded social media pages. Increase in share of voice and brand sentiment is a great metric for influencer marketing and is directly affected by the great content you’re creating.

Ultimately, if you want to leverage your influence by partnering with brands, you’ll have to learn how they’re measuring a social media campaign’s success. The more you understand how brands are measuring success, the more you can execute successful campaigns that result in more campaigns, clients and income.

Do you have any experience with these metrics? Tell us what works for you.

 

Read More

10 Blogging Mistakes To Stop Making

computerkeyboard_small

 

Let’s face it, a lot of bloggers start off totally clueless about publishing best practices. It’s to be expected — you’re just getting started! But you learn, tweak and change as you go until one day, voila, you’re an expert blogger. When you look back at your novice years, you’ll laugh, cry, cringe and maybe take note of how much you’ve learned.

 

Well, novice bloggers, Find Your Influence like to help you avoid a few common mistakes that will really slow you down. And for you veterans, this might be a good refresher course. Here are 10 blogging mistakes you should stop making (or never make in the first place!).

 

1) Not blogging on a regular schedule

When you start off blogging, you’re excited, passionate and have lots to say. But before long real life gets in the way and you start posting more erratically. It has happened to the best of us. But if you want to pursue a professional career in blogging, you’re going to have to start posting on a very consistent schedule. It doesn’t have to be every day, or even every other day. It just has to be consistent.

 

A lot of bloggers swear by using an editorial calendar. Editorial calendars allow you to plan and organize your content ahead of time. It doesn’t have to include final headlines and research, but instead can just be a guideline. That way when it comes time to write, you’re not starting from scratch. Ideally, you can use the calendar to work a few days ahead so you’re never feeling rushed to hit a deadline. For a sample editorial calendar, check out this free one from Hubspot.

 

2) Not learning the basics of SEO

If you’re hoping your blog will build traffic, you want it get picked up by search engines, right? Well then you should start writing with the search engines in mind. Search Engine Optimization (SEO) is simply that. It’s the practice of optimizing your content so that it shows up in searches — maybe even the first page of a search.

 

The basic principles are fairly simple, and they could have a huge impact on your blog traffic. So take some time to study up and start implementing what you’ve learned into your blog. This SEO tutorial is a great place to start.

 

3) Relying too heavily on SEO

Now for the flip side. Some writers learn about SEO and think it’s their golden ticket to success. They start stuffing their content with keywords and only writing about heavily searched topics. Before long, their content becomes stiff, boring and unhelpful.

 

Don’t make that mistake. Instead, write the blog post you want to write first. Write with your own voice, taking into consideration nothing but your passion and knowledge. When you’re done, go through your post and see if there’s anything you could do differently. Maybe you could improve your headline to include a key search term. Maybe you should add a meta description. Just don’t go too crazy. Creating high quality content is above all the best way to get noticed by search engines.

 

4) Your topics are too broad

Would you rather read a blog post about why puppies are cuter than dogs or a blog post that muses on the new scientific discovery that puppies have a unique gene that makes them like people more than cats do? (Note: We made that up).

 

You’d rather read the second one right? That’s because it’s more specific (although please note we also recommend using only facts, unlike the topic example above). The Internet is overloaded with generic, bland content. There’s no reason to add to it. Instead, find unique angles and opinions to make your blog posts more specific. If you can write an entire article on one small detail, then do it.

 

5) You talk about yourself too much

The thing that really makes your blog special is that it’s about your thoughts, opinions and personalities. So you should definitely keep it that way. However you should also make sure that your blogs are interesting and helpful to your readers.

 

If you’re writing about your own life experiences, make sure there is a moral or helpful tip at the end. Don’t make the mistake of rambling about your day-to-day grind. Unfortunately, many of your readers simply won’t care. Keep your posts balanced between personal and informational.

 

6) You don’t know who your target is

Another common mistake new bloggers make is writing for the world–the entire world. Instead of writing posts that anyone could relate to, do some research and decide who you want your specific target to be. It could be stay-at-home moms with children under 15, runners who run slower than 9:15/mile, men who have daughters, etc. As you can see, this is really similar to number 4. Be specific! Just because your target is specific doesn’t mean other people won’t read your blog. But what it will do is give your blog a very clear purpose and voice, and your content will likely end up being more helpful as a result.

 

7) You don’t spend enough time editing

Take it from Hemingway, “Write drunk, and edit sober.” Okay maybe don’t write drunk either but the point is that editing is often even more important than writing. Editing is what makes your talent, knowledge and voice really shine. After you’ve brain-dumped your post, read it out loud several times. Take time to fix typos, reword sentences, reformat, reorganize and simply improve your post.

 

8) Not responding to comments

If your readers are commenting on your posts, lucky you! Now start replying to them. Over time, interacting with your readers can have a huge impact on your blog engagement and reach. The more you interact with your readers, the more likely they are to comment more. They’ll start craving your tips, advice and praise. Plus, advertisers are really starting to focus on influencer engagement, not just traffic. If you can improve this metric, you’re that much more appealing to brands looking to partner with influencers like you!

 

9) Using “click here”

You’ve seen it a million times and it makes sense: “For more information, click here.” But it would be a much stronger call to action if you (once again) are more specific. Stop using “click here” and instead hyperlink where the link is actually going. For example: “For more information, check out Find Your Influence.” Try not to hyperlink the sentence verb and make sure the information you do hyperlink accurately reflects where the link is going.

 

10) Using your header tags for style purposes

Many blogging content management systems, like WordPress, have headline tags built in. For instance, when writing your  post, you can choose to format specific words and phrases as “Headline 1” or “Headline 2.” These tags often create pretty formatting so it’s tempting to use them to make your blog look more stylish. But that’s not actually their purpose.

 

These tags act more like an outline for search engines. They tell search engines what’s important in your post. So you should only hyperlink headlines and subheads that are representative of your post. For more information about this, complete tip number 2!


Okay experienced bloggies, here is your chance. What’s our list missing? Tell us some of the mistakes you made when you were starting out.

Read More

7 Reasons Why Agencies <3 Working With Online Influencers

Let’s talk about bloggers. It’s no secret that these online influencers are a powerhouse of opportunity in today’s social world. But trying to convince clients to invest in blogger relations is not easy. Most brands don’t recognize how valuable online influencer initiatives can be. After all, bloggers have more power than ever to truly activate an audience. Sometimes that results in an increase in sales and other times that means a spike in brand preference. No matter what the end goal, there is no doubt that the rise of online influencers impacts how consumers choose products.

Ready to get started? Here are some tips to help you sell the idea of an influencer campaign to your boss and clients:

Benefits of Influencer Marketing Campaigns

1. The personal touch

  • There are no big-name marketing companies behind the products these influencers post about. Their words are typed and posted by them, usually from their homes after actually using the products or services.

2. People trust them

  • Influencers and bloggers are normal people. They aren’t millionaire celebrities, or part of the royal family. People follow them for honest and real reviews of products, and genuinely trust the influencer’s opinion.

3. No hidden agendas

  • They don’t deal with an editor or “red tape.” They write what they want, when they want. And that is powerful.

4. Truly powerful paid content ― much more than just an ad

  • No flashy $3-million commercial spots or blink-and-you’ll-miss-it banner ads. Even when paying for content, influencers post only products they use, making the ad more impactful than nearly anything else you can buy.

5. No politics

  • No bosses means that no one else is controlling content. Nobody with a secret agenda is telling them what they need to write about.

6. Target marketing made easier

  • Looking for a peanut-butter-loving stay-at-home dad of three? There’s a blog for that. Seriously. Engaging with bloggers allows brands to market to uber-specific audiences that will be more apt to connecting with their product/service. It’s just smart.

7. Cost Effective

  • Compare to a running ad in a magazine or a commercial slot on television and you’ve got yourself a good deal. No production costs!

Word-of-Mouth is the Strongest Influence

A Nielsen Study indicates that 92% of consumers around the world trust word-of-mouth marketing more than any other form of advertising. There is little doubt that the time for influencer marketing is now. The question remains is how to connect with these influencers. The current process is a tedious one, to say the least. If a brand is going to contact a blogger to promote its brand, it usually reaches out to blogs after spending hours trying to find the right one. Then they have to pitch to them – not knowing if they even do paid advertisements. All in all, it’s a ton of back and forth, “what if’s” and “no, thank you’s” without a guarantee of how many consumers it will actually engage and help your brand when they do talk about you. Do you see the problem?

How to Find Influencers

This is where we make our sales pitch. Use the Find Your Influence influence marketing platform to identify the type of influencer you need, and the fee is calculated based on the influencers’ reach. We’re a cloud-based application that enables brands to connect with digital influencers who are already having regular conversations with your target audience.

Need an example? Massage Envy contacted us to help them increase their online reach and branding awareness for its 900+ locations throughout the US. Not only did they find the right influencers for their campaign, but they also found influencers who were already Massage Envy customers. Through their blog posts, tweets and shares, the influencers reached an estimated 900,000 potential Massage Envy customers.

 

Read More