Today is a special episode because we’re featuring not just one but TWO of the leading ladies at FYI. Today your hosts are FYI co-founder, Cristine Viera, Influencer Manager, Lyndsey Jones, and me, Kelsey Havens, manager of educational content. Last time we talked about analytics and measurements with FYI’s other co-founder. It’s short, to-the-point and contains a lot of great info so if you need help deciding on metrics, you should definitely check it out.
This week we’re going to assume that you know how to launch campaigns and measure them effectively, but now you need to focus on long term management of influencer programs. If you’re not here yet, go back and listen to episodes 1 through 3. You can also check out last week’s blog post for an introduction in this topic. But if you’re ready for it, today we’re talking about how to effectively manage multiple influencers and campaigns long term.