By Courtney Moser
“Did you hear her song about John Mayer? I can’t believe he did that!”
We tend to feel like we know pop stars from their music. This is certainly true when it comes to Taylor Swift – the queen of using her own life as song material. Any time she releases a new album, the buzz is all about who’s who in her songs, from break ups to love interests to spurned friends. There’s a vulnerability in the way she shares her stories that makes listeners feel a connection with her – just as influencers build trust with consumers online.
So, if Taylor Swift was a friend of the Find Your Influence team, this is the wise influencer marketing advice we imagine she’d dole out (in song, of course):
Fill your blank space wisely: Taylor Swift may be referring to the next name on her dating list here, but it also applies when it comes to your list of influencers. Which influential bloggers will fill your blank space? This is a pivotal decision for your campaign – the influencers you choose to work with will shape your strategy and reflect on your brand. No company wants to look back and think “I knew you were trouble.”
You belong with me: “I’ve been here all along so why can’t you see, you belong with me.” Not to get too intense with your influencers right off the bat, but it’s important to let them know why they belong with you. Why is this partnership a good fit? What value can you provide? We can all learn something from this bold Taylor Swift song: be up front about what you want and what you have to offer.
Let those sparks fly: Once you’ve set your campaign in motion, watch the sparks fly. Let your influencers do what they do best: create quality content and connect with consumers. Marketing guru Jay Baer said: “True influence drives action, not just awareness,” and so we’re looking for powerful results in the form of engagement—whether that’s likes, comments, shares, clicks or buys.
Shake it off: If one method doesn’t work, shake it off! There are copious ways to make the most of influencer marketing tactics. Don’t be afraid to change your strategy if an influencer isn’t the right fit or your content isn’t resonating with consumers. These teaching moments can lead to greater success in the future – like a $6.5 return on investment for every dollar spent – if you’re open to growing from them.
Inspiration is everywhere! And if you want to avoid bad blood when it comes to your influencer relationships, we advise listening to the best practices above. Of course, if you have any specific questions, don’t hesitate to reach out to the experts at Find Your Influence for strategy and campaign guidance.
Which other popular songs unintentionally offer influencer marketing advice?