Twitter Parties: What Are They And Why Should You Care?

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By Courtney Moser

Let’s address the digital elephant in the room before we begin here. Twitter parties aren’t actually “parties.” There’s no music, cocktail attire, appetizers or even alcohol. That said, they’re still fun and beneficial to brands, bloggers and consumers alike.

What is a Twitter party?

A Twitter party is a live chat with a designated time to connect and share thoughts and expertise on a topic via Twitter. So, for example, an athletic brand promoting their event would say “Join us this Friday at noon for a Twitter party to discuss the latest fitness trends.” There are many reasons to host a Twitter party, from launching a new product to pumping up a brand campaign to increasing your social value.

Usually, the party is hosted by an expert in a field representing a brand, company or website. There’s also often a blogger, thought leader or small business accompanying that brand to offer more value and different points of view. A question-and-answer Twitter party format is popular because it’s an easy way to promote the brand, incorporate influencers and increase engagement.

Every Twitter party typically has an assigned hashtag to help the brand and participants track the conversation. To get involved, all you have to do is tweet using the hashtag – ask questions, get answers, share experiences and even give advice. After the party is over, other users can still view and search your hashtag on the platform.

Why should you care? Branding, Reach & Consumer Connections

But what’s the benefit of these parties? Good question. One goal of Twitter parties is to achieve a trending hashtag, which is basically free advertising for your blog or brand. And if a Twitter influencer retweets your information or insights, your social media reach could suddenly expand to include a whole new set of followers and potentially loyal consumers (is your target audience on Twitter?). At the very least, Twitter followers will be retweeting, liking and replying to your posts—resulting in greater awareness and improved engagement.

By setting objectives and measuring metrics such as reach and engagement, you can see the value of Twitter parties firsthand. With 320 million users on Twitter, the platform offers a great way to share messages and connect with consumers in real time. Plus, 80 percent of Twitter users are on mobile devices, making it a convenient, on-the-go form of social networking and marketing. Twitter is also a top network internationally, with 79 percent of its users living outside the U.S., and 35 languages supported.

In short, a Twitter party is beneficial to everyone involved:

Brands/Advertisers: Connect with your consumers, expand reach, assert yourself as an industry expert
Influencers: Promote your blog, networks and expertise to a brand’s fan base
Consumers: Get direct answers to your questions from industry experts

Forget just a win-win situation: Twitter parties are a win-win-win. To learn more about how influencer marketing strategies, such as Twitter parties, can help you increase your reach, contact the Find Your Influence team today.

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Travel Bloggers And Your Brand

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By Courtney Moser

 

“I want to go there!”

How many times have we gawked over awe-inspiring Instagram photos or Pinterest-perfect destinations? How often does it lead to Googling new cities or airfare prices?

Travel bloggers are influential for a reason: They make consumers wish they were somewhere else, they stir up the wanderlust in even the most content homebodies. In fact, 73 percent of people acquire vacation ideas from social platforms such as Facebook, Twitter and Instagram. Influencer marketing is effective because these travel bloggers are promoting their high-quality content across social media, with brands as sponsors or partners. And, 92 percent of consumers trust these type of word-of-mouth recommendations over traditional advertising.

The Northern Colorado Front Range Tourism Initiative recently ran an influencer marketing campaign around the idea of FOMO – the fear of missing out, which is exactly what travel bloggers often stir up in others. In conjunction with their #WishYouWereBeer campaign, the organization worked with Find Your Influence to invite several high-reach travel and lifestyle bloggers on an all-expenses paid trip to Colorado. Their goals were to increase buzz, drive website traffic and improve awareness for their region.

Along with posting real-time social media updates during the trip, the travel bloggers also posted three separate blog posts afterward: a recap of their adventures with photos and video, a post highlighting fall events in Colorado and a post highlighting winter activities in the state. After just the first round of posts went up, this successful campaign had already achieved a total reach of 30 million.

Creative, high-quality photos and videos are key to increased engagement and reach on travel blogs and social media. And, of course, authentic content is at the core: that’s why consumers identify with them and place their trust in their recommendations.

“Most travel bloggers would never recommend things they don’t believe in, haven’t tested or places they haven’t traveled to themselves,” Matthias, the blogger behind TravelTelling, said.

Even if you’re not a tourism office, hotel brand or airline company, travel bloggers can still be relevant for your campaigns. A restaurant can enlist bloggers to include them in a “must-visit” list for their city, while an online retail company can sponsor a “must-have” packing list. Clothing and beauty products are simple to incorporate into an influencer’s blog photos, and even less obvious organizations like banks can sponsor content about travel funds or budgeting.

When it comes to working with any influencers – including travel bloggers – creativity is paramount. How can you work with them to best connect with and captivate your audience? How will your campaign impact your goals? Whether you’re focused on increasing awareness, page views, social engagement, product sales or something else entirely, influencer marketing can help get you there.

To learn more about planning your campaign strategy, visit our blog. To ask the FYI team a specific question, contact us here.

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