How to Choose the Best Influencer Marketing Campaign for You

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By Courtney Moser

It’s estimated that we make 35,000 decisions every day.

Seriously, 35,000? We’re going to skip counting and just take their word for it! Regardless, at FYI we agree that we’re faced with constant options and divergent paths. Along with deciding what to eat, what to wear, and so on, we also have to make many business decisions.

Just within marketing, for example, there are countless choices that will impact your business. Where you should start when it comes to a marketing strategy? What channels you should use to achieve the best results? Influencer marketing can be an extremely valuable addition to your comprehensive marketing plan. Working with blogging or social media influencers can help you align with company goals, strategize creative campaigns and reach new audiences.

There are 150 million blog readers in the U.S alone, and 31.1 percent of consumers say that blogs influence their purchase decisions. Similarly, 57 percent of marketers say that they’ve acquired customers via their blog.

By increasing awareness of your brand or launching a new product through influencer marketing, you can drive traffic to your website and create buzz in the market. But which type of influencer marketing campaign is right for you? Following is a breakdown of four main campaign concepts we use at Find Your Influence (FYI) to help you decide.

  1. Brand Awareness – What is the meaning behind your company’s name, logo and slogan? Thanks to the evolution of the internet, brand awareness has become increasingly significant. The public is more equipped than ever, with mobile and social tools, to communicate quickly about your brand. This type of influencer marketing campaign focuses on increasing overall brand awareness. This strategy can help your brand reach exposure not only in your own backyard, but across the (digital) globe.
  1. Product Awareness – Influencer marketing can be a creative way to get your product in front of new and larger audiences. When a blogger vouches for your product and tells their readers how much they enjoy it, they are increasing your product’s visibility. A strong online presence, with positive reviews, can also enhance the company’s credibility.
  1. Product or Service Launch – Increase exposure and up the credibility of your brand with this influencer marketing strategy. If you’re launching a new product or service, influencers can help you create buzz, demonstrate best uses and get user feedback. A new flavor of tomato sauce, for example, can be cooked with and photographed in many different ways by various food bloggers.
  1. Seasonal Campaign – The holidays are the busiest times of the year, and influencer marketing offers an effective way to market and increase the success of your seasonal campaign. Some of the most popular posts for influencers are during the holiday season, as their readers are looking to them for guidance – whether it’s costume ideas, Thanksgiving recipes, gift guides and more.

Ultimately, choosing the right influencer campaign for you and your brand is crucial: The success of your campaign depends on it. Here at FYI, we’re experts in this space and we’re happy to help you pick the perfect campaign for your needs.

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