While Influencer Marketing may still be in its early stages, over the past few years brand and advertisers have slowly begun to dip their toes in the influencer pool. From small campaigns including product placement and keywords, to larger campaigns that have enlisted the help of some of the internet’s biggest superstars to promote their message and mission, advertisers and brands have begun to see great success, including, ROI because of their early adaption to Influencer Marketing.
To shine some light on a few of our favorite campaigns over the past few years, we thought we would share four campaigns that really grabbed our attention and showed how impactful influencer marketing really is. Among our favorites is Banana Republic’s 2012 Mad Man Flight. To promote their limited edition Mad Men collection, Banana Republic charted a Virgin America flight from NYC to LAX for an in-flight fashion show. Influencers and models alike were on onboard to enjoy all of the in-flight activities and sip on cocktails fit for Mr. Draper himself. This campaign garner tons of attention to Banana Republic and their limited edition line, not only online, but in-person as well with collection selling out of many of the items just hours post-flight. They campaign was also successful in introduced the brand to younger shoppers who may have been less familiar with them in the past.
Another favorite campaign of ours comes from the beauty brand, Urban Decay. In November of 2014 they banded together an intimate group of beauty influencers to help promote their Naked On The Run Palette by sending them off on a New Orleans road trip to test out their travel-friendly palette. The campaign was a home-run in the beauty world, and helped to send the palette flying off the shelves and into the hands of the influencer’s followers. One of our favorite posts on the campaign came from NYC-based beauty guru and style blogger, Keiko Lynn. We love how prior to this campaign she already stood as a brand advocate, and also how she visually kept us involved throughout the entire trip and duration of the campaign.
Lastly, Discount Tire recently worked with a few DIY, home décor and craft influencers to create a unique and innovated design using an old tire. Their influencers really got creative and produced wonderful designs, including a sweet pink dog bed, a tire swing, and a used tire flower planter. Discount Tire saw great engagement with this campaign, and really gave their influencers the liberty to creative an original and unique idea that their audiences would love.
We would love to hear about your favorite influencer campaigns!
Please leave us a comment below and let us know.