It’s no surprise that influencer marketing has been steadily gaining traction over the last year. Article after article claim that influencer marketing can help boom your business’ reach and drive sales. But how can we really be sure it’s not all hype?
Measuring reach, voice and clout is hard and there seems to be a lot of conflicting information out there about which KPIs you should go with and how you should measure them.
We’ll make this easy for you. Here’s what you need to know.
“On average, marketers who implemented an Influencer Marketing pcrogram in 2014 received $6.85 in earned media value for every $1.00 of paid media.” The 2014 Influencer Marketing Benchmark report by Burst Media found that companies really are seeing results—and dollar signs.
42% of consumers/advertisers/brands look to blogs for information about potential purchases while 52% say blogs have impacted their purchase decisions. Even if you’re not measuring your influencer campaigns correctly, which you should be, you can’t argue with this statistic. If your potential customers are looking for information about your industry on blogs, don’t you want to make sure the find information about your company?
92% of consumers trust their friends and family more than ads, and they’re more likely to make purchases based on recommendations than billboards (Marketo 2014 influencer marketing infographic). You might be thinking “duh”, but what you should be thinking is “right, that’s why our ads aren’t working.”
86% of marketers assess that marketing has changed more in the last 5 years than in the 50 years preceding (traacker.com). If you don’t evolve with the times, you’re going to be left behind (and see your ROI for traditional ads drop lower and lower)
One of the most important things not to forget is that influencer marketing campaigns works with any budget. You can go big and pay for celebrity influencers or launch an interactive campaign with lots of perks and rewards.
Or you can go small and invest in several smaller Instagram influencers. With Find Your Influence offering a self-service platform and the option to start connecting with influencers for free, you don’t even need to spend thousands of dollars on an agency or consulting firm to help you.
Everything influencer marketing is at your fingertips at whatever price your company has budgeted for the initiative. If you’d like to learn more about how influencer marketing can help your business,