Five Ways Influencers Can Up
Their Instagram Game

instagram post

So you’re a blogger, tweeter or Facebooker (now lovingly called an influencer by the marketing world) and things are going well. You’ve built a decent following, momentum and a strong voice. Good for you. But there’s one platform where you probably haven’t yet made a splash: good ol’ Instagram.

There’s value to every social platform, but it seems like Instagram is taking the marketing world by storm (the millennial storm hit, like, totally two years ago). If you haven’t already, it’s time to jump in – all in.

Influencing on Instagram
(how to improve your Instagram feed)

1. Keep your head on a swivel.

Look for the beautiful, postable moments in everything you do. You’re already accustomed to seeing the small moments in your day that are worth writing about. Now it’s time to see those small moments in the day that are pretty, hilarious, inspiring or just plain fun.

Consistency is always important when you’re an influencer, so these moments should align with your personal brand’s topics and themes. But from there, the possibilities are endless.

New shoes? Post it. Picked some wildflowers? Plop those babies in a mason jar and post it. Find yourself at a truck stop in the middle of nowhere? Post the kitschiest signage you can find.

Post, post well and post often. Remember – content is king!

 

2. Remember that your filters are like branding

Everyone loves a good filter. They make things (and people) look prettier, they give your posts style and they can accentuate some of the key features of the photo. But try not to go too crazy

Use a photo-editing app like AfterLight that gives you more filter options and allows you to adjust the intensity of the filter. Play with it and try to find a few similar filters that you like. The key word there is similar.

Look at filters as your Instagram style guide. Your brand needs consistency. So your photos need to have a similar look. Many successful Instagram influencers post pics with similar lighting, similar colors and similar filters. You should strive to do the same.

 

3. Learn how to write a good caption

The jury is still out on how long an Instagram caption can (or should) be, but here at Find Your Influence, we consider ourselves Instagram purists. You should let the photo speak for itself. Try to keep your captions short while keeping in mind your personal brand voice. Add a witty, sincere, silly or candid line about the picture and call it good. No need to write a novel. You have your blog for that, and some people are really turned off by it.

 

4. Get serious about tagging

Let’s start with hashtags. Do a little research to find what hashtags feature pics that also align with your personal brand – similar content, similar fans or similar industry. Then be sure to use them.

Some influencers post an entire paragraph of hashtags, some post only two or three. This is up to you. The former will give you more exposure but might compromise your style and voice. The latter looks cleaner and more authentic, but won’t get you as much action.

Moving on to tagging people and companies. If you post a new outfit, tag the retailer in your photo. If you went somewhere awesome, geo tag it and see if the establishment has its own hashtag. Friends in the picture? Tag them too. The point is to give credit where credit is due while also building your network. As influencer, you’re always networking (RIGHT?).

Pro tip on tagging: Be sure to use the “tag this photo” feature in the instagram settings right before you post. Unlike simply including the tag in your caption, this will ensure that your photos shows up on the tagee’s profile.

Remember – #hashtagshelpyougetnoticed!

 

5. Have fun

Remember authenticity is everything. Although the above tips are important, being yourself is always the most critical part of your personal brand. Post from your heart and be yourself. You’ll stand out more than influencers who are way-too-clearly hunting commercial partnerships.

 

Ready for the big time? Looking to monetize your passion? Wanting to connect with more brands? At Find Your Influence our industry-leading influencer marketing platform is always looking for the next social media star! Join the FYI Influencer Marketing team today!

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What your company gets out of influencer marketing

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It’s no surprise that influencer marketing has been steadily gaining traction over the last year. Article after article claim that influencer marketing can help boom your business’ reach and drive sales. But how can we really be sure it’s not all hype?

Measuring reach, voice and clout is hard and there seems to be a lot of conflicting information out there about which KPIs you should go with and how you should measure them.

We’ll make this easy for you. Here’s what you need to know.

“On average, marketers who implemented an Influencer Marketing pcrogram in 2014 received $6.85 in earned media value for every $1.00 of paid media.” The 2014 Influencer Marketing Benchmark report by Burst Media found that companies really are seeing results—and dollar signs.

42% of consumers/advertisers/brands look to blogs for information about potential purchases while 52% say blogs have impacted their purchase decisions. Even if you’re not measuring your influencer campaigns correctly, which you should be, you can’t argue with this statistic. If your potential customers are looking for information about your industry on blogs, don’t you want to make sure the find information about your company?

92% of consumers trust their friends and family more than ads, and they’re more likely to make purchases based on recommendations than billboards (Marketo 2014 influencer marketing infographic). You might be thinking “duh”, but what you should be thinking is “right, that’s why our ads aren’t working.”

86% of marketers assess that marketing has changed more in the last 5 years than in the 50 years preceding (traacker.com). If you don’t evolve with the times, you’re going to be left behind (and see your ROI for traditional ads drop lower and lower)

One of the most important things not to forget is that influencer marketing campaigns works with any budget. You can go big and pay for celebrity influencers or launch an interactive campaign with lots of perks and rewards.

Or you can go small and invest in several smaller Instagram influencers. With Find Your Influence offering a self-service platform and the option to start connecting with influencers for free, you don’t even need to spend thousands of dollars on an agency or consulting firm to help you.

Everything influencer marketing is at your fingertips at whatever price your company has budgeted for the initiative. If you’d like to learn more about how influencer marketing can help your business,

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