Some weeks content ideas and blog posts flow from your mind to your fingertips like water through a Brita. Cherish those weeks. They feel like a million bucks. And then there’s the days, weeks or even months where you feel like you have nothing interesting to say, nothing new to give and no desire to write. Don’t panic and don’t be too hard on yourself. It happens to the best of us. In fact the syndrome is so popular there’s a name for it: writer’s block.
Yes, what you’re experiencing is good old-fashioned writer’s block and it’s no excuse to stop writing. If you’re having trouble writing your next blog post, don’t simply leave your readers hanging until the blogging spirit moves you. Suck it up and start writing! It’s the only cure. Here are a few quick tips to get you started.
1. Use a content idea generator
There are quite a few out there, but the HubSpot blog topic generator tool is our favorite (and it’s free). Simply fill in a few relevant words and the tool will spit out 5 unique blog headlines that are totally awesome.
2. Get lost in a Twitter rabbit hole
This tip is one of our favorites because we call it work but it feels like fun. Log in to Twitter and scroll through posts looking for a topic that interests you, click on the relevant hashtag. Then scroll through those posts until you find a post that interests you, click on a new relevant hashtag. And then keep going. Keep clicking hashtags until you stumble upon the golden topic you’ve been looking for.
3. Set Google alerts
This might not help you right this very second, but it’s a best practice going forward. Set up a few Google Alerts for topics that interest your readers — diapers, comedians, lipstick, vintage BMWs or whatever it may be. Google will then email you when new articles are posted about your chosen topics. Since you’re now incredibly on top of news and trends, you may find yourself blogging about a product development or gossip story that’s hot off the press.
4. Do an interview
We’re going to let you in on a little secret: interviews are practically cheating. The only thing you actually have to create is the questions. That’s it. The interviewer creates all of the remaining content for you – you just have to write it down! Find an expert on your blog topic, another blogger, or someone who is just incredibly interesting and get to asking questions!
5. Turn to your analytics
When in doubt, you can’t go wrong with data. Find out what keywords people are searching for when they read your blog. Or figure out which of your posts were commented or retweeted the post. Then, write about that topic! (yes, you can blog about something you’ve already written about. Take a new angle, expand or do a part 2). Data isn’t helpful unless you actually use it, and writer’s block is an excellent reason to start digging through it.
Above all, we’re in this together. If you create content, you likely have experience writer’s blog. So share with us your ideas. How do you kick the syndrome and get back to writing again?