5 Easy Ways to Get Blogging Topic Ideas

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Some weeks content ideas and blog posts flow from your mind to your fingertips like water through a Brita. Cherish those weeks. They feel like a million bucks. And then there’s the days, weeks or even months where you feel like you have nothing interesting to say, nothing new to give and no desire to write. Don’t panic and don’t be too hard on yourself. It happens to the best of us. In fact the syndrome is so popular there’s a name for it: writer’s block.

 

Yes, what you’re experiencing is good old-fashioned writer’s block and it’s no excuse to stop writing. If you’re having trouble writing your next blog post, don’t simply leave your readers hanging until the blogging spirit moves you. Suck it up and start writing! It’s the only cure. Here are a few quick tips to get you started.

 

1. Use a content idea generator

There are quite a few out there, but the HubSpot blog topic generator tool is our favorite (and it’s free). Simply fill in a few relevant words and the tool will spit out 5 unique blog headlines that are totally awesome.

 

2. Get lost in a Twitter rabbit hole

This tip is one of our favorites because we call it work but it feels like fun. Log in to Twitter and scroll through posts looking for a topic that interests you, click on the relevant hashtag. Then scroll through those posts until you find a post that interests you, click on a new relevant hashtag. And then keep going. Keep clicking hashtags until you stumble upon the golden topic you’ve been looking for.

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Influencer Marketing Podcast: How to Effectively Manage Multiple Influencers

Today is a special episode because we’re featuring not just one but TWO of the leading ladies at FYI. Today your hosts are FYI co-founder, Cristine Viera, Influencer Manager, Lyndsey Jones, and me, Kelsey Havens, manager of educational content. Last time we talked about analytics and measurements with FYI’s other co-founder. It’s short, to-the-point and contains a lot of great info so if you need help deciding on metrics, you should definitely check it out.

This week we’re going to assume that you know how to launch campaigns and measure them effectively, but now you need to focus on long term management of influencer programs. If you’re not here yet, go back and listen to episodes 1 through 3.  You can also check out last week’s blog post for an introduction in this topic. But if you’re ready for it, today we’re talking about how to effectively manage multiple influencers and campaigns long term.

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How to effectively manage multiple influencers

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If you’re trying to manage an influencer marketing campaigns without the help of an influencer marketing platform, things can get a little chaotic. Taking on a several different influencers can feel a bit like taking on several new employees at once.

 

Similar to your employees, you want to keep your influencers happy so that they are excited about your brand resulting in high-quality content. This can get difficult when you’re juggling many influencers – not to mention all your other career responsibilities – at once. Here are a few things to focus on when you’re managing influencers.

 

1. Choose influencers that make sense for your brand

One of the most common mistakes we see is brands and advertisers choosing the wrong influencers for the wrong reasons. Brands will often choose an influencers with a huge following, even if that influencer’s content has nothing to do with the brand’s industry. We see brands making similar choices over cost, reach, SEO and more.

 

Ensure you’re contacting influencers that make sense for your brand. Ask yourself, “could I see this influencer writing about my brand even if we weren’t paying him/her?” If the answer is no, consider moving on to someone else. Finding influencers that align with your brand messaging is one of the key factors that will impact your campaign success.

 

2. Make the campaign fun

If you have an influencer who already loves your brand, you’re already ahead of the game. A great way to motivate your influencers to write fantastic content is to launch campaigns that are a lot of fun. Try to think outside of the box. Instead of a simple blog post or social promotion, consider a Twitter party, a creative contest, or something that provides your influencer with a fantastic experience. We’ve seen brands send their influencers on scavenger hunts, trips, conferences and more. Get creative.

 

3. Emphasize communication  

This is really important with influencers. These content creators are often working outside of the typical office life. They’re working on the go and they don’t have executives hustling them about revenue and sales. They’re in a different mind set. So you’ll need to be an effective communicator. Set expectations up front. Check in often. Tell them what they’re ding right and what they could be doing better. A consistent and friendly stream of communication will have a positive impact on both your campaigns and your long term management of influencers.

 

4. Consider your influencer’s business

Ultimately, your influencers are building and promoting personal brands. They worry about their messaging, reputation and income. Consider this when you’re coming up with campaigns, and make sure you pay them on time.

 

If you’d like learn more about managing influencers listen to our next podcast featuring Find Your Influence co-founder Cristine Vieira and influencer manager Lyndsey Jones.  It comes out Thursday so stay tuned!

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Influencers: How to Launch Social Media Campaigns

rsz_how_to_launch_a_social_campaignWhat we’ve got here is a case of the middle child syndrome. There’s a ton of content out there for novice bloggers — the youngest child has to be coddled afterall. And superstar bloggers have paved the way for their siblings and our now making it to all of the grownup events like conferences, meetups and more. But what about the middle children? Is there any educational content for them?

 

Well tweener bloggers, this is an article for you. If you’ve been blogging consistently for a while and have seen your readership grow, you’ve probably got this blog thing down. But how do you turn your blog into a personal brand? How do you become an influencer?

 

A great way to take your blog to the next step is to start <thinking like a marketer> and launch a social media campaign. Now before you get overwhelmed with all the overused marketing jargon (strategy, metrics and optimize – oh my!), take a deep breath and read this easy step-by-step guide to launching your first social media campaign for your personal brand.

 

1. Establish a specific goal

First things first, why do you want to launch a social campaign? To gain more followers? To get links back to your blog? To get email subscribers? Figure out what you want out of this campaign and be as specific as possible. Try to have only one goal for this first campaign. Write your goal down.

 

2. Decide on a metric

Once you have a goal, you have to figure out how to measure it — otherwise how will you know if your social campaign worked? This is where your marketer hat needs to come in. We wrote a <great blog about metrics> a while back that may help. Buf if those metrics seem too complicated, keep it simple. You can focus on something easy like new likes or a boost in traffic. Just make sure it’s something that can actually be measured. “Spreading your brand voice” might sound good in theory, but how will you know if you actually did this effectively? Be specific and pick a measurement.

3. Write a one-page proposal

This doesn’t need to be anything fancy. You don’t need to get out a spreadsheet and calculator and write a 15-page report. Keep it to about one page and include these things:

 

  1. Goal
  2. Measurement
  3. Purpose and background information
  4. Details about your brand
  5. Summary of the steps and events
  6. Timeline of key milestones including a start and end date

 

4. Gather assets and create content

Now that you have a solid plan in place, get everything you need ready. Write the social media posts, write the blog posts, gather images, PROOFREAD, prepare your survey or newsletter, set up a promo code, set up your analytics. Prepare as much as you can before you actually launch so that things can go smoothly. Keep it all in one folder, schedule what you can and get excited.

 

5. Launch your social media campaign and do a post-mortem

Ready, set, launch! Once you launch your campaign, don’t change your plan. Don’t decide mid way through that you think newsletter signups would be a better measurement than likes. Don’t decide at the end to throw in a giveaway. Just stick to the plan, interact with your followers, promote your campaign and try to enjoy it. And try not to obsess over your analytics. Some marketers prefer not to check them until the very end.

 

Once it’s all over, you should do what marketers, advertisers and brands like to call a “post-mortem”(uplifting, huh?). It simply means gather all of your data and spend some time thinking or talking about what went well and what could be improved next time. It’s a good idea to turn your metrics into percentages. For instance, 50 new likes might not sound like that much but if that’s a 30% increase in likes, you might consider it a success.

 

Try to gather some insights for your metrics, write down what you think you should have done better and give yourself a pat on the back for doing such a good job!

 

Once you’ve made it past #5, it’s time to start all over again using what you learned to launch an even better campaign the next time. Use your data from your first campaign as a baseline. In your next campaign, you should try to improve them!

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