This week’s podcast features FYI co-founder, Jamie Reardon, and Kelsey Havens, influencer marketing educator and writer. Last time we talked about How to Launch an Influencer Campaign with FYI’s other co-founder. If you haven’t listened to it yet, check it out. This week we want to take a deeper look at analytics and measurement. How do you effectively measure an influencer campaign?
How to measure an influencer campaign
Segment 1: Establishing goals with smart measurements
Segment 2: Total Reach and quality content
Segment 3: A close look at KPIs (conversion, CTR, CPM, CPC, social engagement)
Segment 4: Examples of great measurements vs. bad measurement
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