This isn’t a post about little mistakes that nobody notices, or mistakes that happen on accident. This is about three colossal mistakes that might cost an influencer a campaign, their audience or even a partnership with a brand, or advertising agency. So pay attention and try to not to let any of these three mistakes be your fate.
1. Not paying attention to Google updates
if you’re a working influencer, you probably already have at least a basic knowledge of SEO. That’s great. The thing about SEO is it’s highly dependent on Google algorithm updates, which occur regularly.
It’s crucial to pay attention as soon as these updates happen. Set a Google alert for “Google algorithm update” or make sure you have a tech publication in your reader. The key is to make sure you find out immediately, and then quickly learn if it means anything to your blog.
In theory, Google is often updating their algorithm so that they can provide their users with a better search experience—better content, more relevant content, less spam. However these updates aren’t foolproof, so it’s possible you’re doing something on your blog that Google is filtering for. And this is why the effect could be colossal.
If you’re blog includes some sort of linking or tactic that Google has deemed negative, you could see your site traffic plummet. Really, it could plummet.
For instance, one of Google’s recent updates was to their Payday loan algorithm. This algorithm itself helps filter out spammy sites, however the latest update is scanning for sites with spammy queries. With this update, if you happen to link to a payday loan company on your site, your search traffic might have completely dropped off the face of the digital earth.
Stay aware of updates and make changes to your blog fast.
2. Not paying attention tothe social media campaign instructions
So your site is performing well and you’re partnering with brands and you’re feeling pretty confident about your influencer growth and status. Pretty cool, huh? But your new ego results in a bit of carelessness.
A campaign offer comes in. Since you’ve done this a million times, you could read campaign specs in your sleep. So you quickly scan over the instructions, skim the blog prompt and grab the hashtag. Easy peasy. You’ll have this campaign done in no time.
Flash forward two weeks and you’re suddenly receiving hate mail from a brand you thought would LOVE your content. What gives? Turns out those instructions you just skimmed were pretty important and you forgot one crucial step.
Could this really be a colossal mistakes? Yes. Brands are trusting you to follow instructions and act professionally so that they can accurately track the performance of the campaign. A missed instruction could screw everything up.
We’ve seen bloggers forget a special link, no-follow tags, a special content instruction, to announce an event or to meet a certain deadline. These mishaps can burn bridges. Frankly, brands work fast and depend on campaign performance. If they don’t feel like you did your job, they’ll move on to a different influencer.
3. Writing low-quality content
This one seems obvious but we see it every day. Bloggers are creating content constantly. Some are juggling many brands and many requirements. It can get hectic, and it’s tempting to rush assignments. Hey, it might be even be tempting to write your post quickly so you’re getting paid more an hour. Bad choice.
If your blog is thrown together, it’s obvious. It’s obvious to everyone involved—the brand, your fans and the communities you’re working with. A poor-quality post could mean you never work with that brand again. But what’s worse, is you could lose your fans and connections.
Sure, your fans might forgive 1-2 poor-quality posts. But string a few together, and you’ll see your readership start to dwindle. A dwindling readership can have a domino effect on your partnerships and connections. So be weary.
Treat each campaign with respect, think about what the prompt really means to you, and write a high-quality post. It’s as simple as that.
If you need help, we hope you’ll check out what Find Your Influence (FYI) has to offer. FYI helps influencers of all levels connect with brands and manage their campaigns more efficiently. We even provide an easy way to move up in our marketplace as your success grows. If you’d like to see how we could help you, we encourage you to sign up. It’s completely free for influencers to join. Always.