Let’s start by saying what a Twitter party isn’t. In short? a party. There’s no music, dress code, food or cocktails. That said, they’re still fun and more importantly, beneficial to brands, bloggers and consumers alike.
Twitter party: A Definition
A Twitter party is simply a designated time to share thoughts and expertise on a topic via Twitter. Usually, the party is hosted by an expert in a field representing a company or website. There’s also often a blogger, thought-leader or small business accompanying that brand so you get a few points of view and a personal experience.
Each Twitter party typically has an assigned hashtag. All you have to do is Tweet with the hashtag. Ask questions, get answers, share experiences and even give advice.
Branding, Reach and Consumer Connections
But what’s the benefit? Good question. A lot of Twitter parties will have trending hashtags, which is basically free advertising for your blog or brand. And if a Twitter influencer retweets your insights, your social media reach suddenly reaching a new set of loyal consumers. At the very least, loads of followers will be retweeting, liking and replying to your posts—resulting in greater reach for your message. Best of all, it takes only an hour and it’s free.
In short, a Twitter party is beneficial to everyone involved:
Brands/Advertisers: Connect with your consumers, expand reach, center yourself as an industry expert
Bloggers: Promote your blog and expertise to a brand’s fanbase
Consumers: Get direct answers to your questions from industry experts
It’s a win-win-win.
Join us for the #CreditHealth Twitter Party
If you’d like to see for yourself what Twitter parties are all about, you’re in luck. We’ve organized a stellar event with Jenn’s Blah Blah Blog and LifeLock to discuss Self Improvement Month and how to manage and improve your credit health.
When: Thursday, September 25, 2014 at 3-4pm EST/ 1-2 MST / 12-1pm PST
Where: Join us using your Twitter handle; just be sure to follow the hashtag: #CreditHealth
Prizes: Three (3) $50 Gift Cards
Come by and check out the event, and let us know if you’d like to be involved with the next one here at Find Your Influence.